Creative Copywriter

Overview

PORTFOLIO needs to be included with resume

Must be local work in office Mon-Thurs and remote Friday

Must have:

Hard Requirements:

• 2+ years copywriting experience
• Experience writing:
  • Captions
  • Hooks
  • CTAs
  • Short scripts
• Understanding of:
  • Instagram / Tik Tok / Facebook trends
  • Experience working with creative/design teams

Strong Preferences:

• Beauty / skincare / lifestyle brand experience
• Agency background
• Global brand exposure

Deal Breakers:

• Only long-form/content writing (blogs, articles)
• Social media managers without copywriting depth

The Social Copywriter is responsible for concepting and writing original, platform-native content for global creative initiatives, including product launches, product repromotions, brand initiatives and more. Housed within the Global Copywriting team, this role partners closely with Social Art Directors, Video Art Directors and the Marketing Team to elevate social strategy and execution through strong concepts, compelling storytelling and best-in-class copywriting.

This position focuses exclusively on social ideation and writing, not content creation or production. The Social Copywriter brings a strong understanding of social culture and trends to develop globally relevant messaging. Working within a fast-paced creative environment, this role supports global brand-building objectives through thoughtful, high-impact social work.

• Develop original social-first ideas and write copy for global organic and paid social media, including content designed for use by the sales force.
• Partner closely with Social Art Directors and Video Art Directors to concept and execute social content that is culturally relevant, platform-appropriate and aligned to global strategy.
• Translate global brand strategy, campaign objectives and product stories into clear, compelling social narratives and executions.
• Write a wide range of social deliverables, including captions, headlines, hooks, CTAs, overlays, scripts and short-form storytelling.
• Contribute to global social campaign ideation, social content strategy and ongoing channel evolution.
• Ensure copy aligns with global brand voice and messaging frameworks.
• Collaborate with cross-functional global partners (marketing, social strategy, opportunity and sales, legal and regional stakeholders) to meet business goals and timelines.
• Present ideas and copy rationales to internal stakeholders and leadership when needed.
• Manage multiple projects simultaneously while meeting deadlines in a fast-moving, global environment.
• Receive, evaluate and integrate feedback from multiple stakeholders while maintaining flexibility and creative integrity.

• Strong command of English grammar and social-first writing, with the ability to adapt tone and messaging for different products, initiatives, platforms and audiences.
• Demonstrated understanding of global social platforms, trends, formats and best practices.
• Ability to determine the most effective language to drive engagement and action across social channels and markets.
• Conceptual thinker with the ability to ideate in close partnership with visual creatives.
• Comfortable working within global brand systems and guidelines while pushing creative ideas forward.
• Organized, detail-oriented and able to adapt quickly to new tools, processes and priorities.
• Collaborative mindset with strong communication and presentation skills.

• Experience:
  
  2+ years of copywriting experience with a strong emphasis on social media ideation and writing. Global experience a plus!
• Education:
  
  Bachelor’s degree in advertising, communications or a related field