Head of Growth & Digital Marketing; H​/F - CDI

Head Of Growth & Digital Marketing

We are looking for an experienced Head of Growth & Digital Marketing to lead our digital acquisition strategy and accelerate our growth.

Reporting directly to the CEO, you will be responsible for all acquisition levers and lead generation. You will be the true conductor of marketing performance, defining the strategy, managing budgets, coordinating external partners, and continuously optimizing the performance of various channels.

You will work closely with the Head of CRM, who is in charge of loyalty, relationship marketing, and automation of customer journeys.

Missions:

• Defining the growth strategy:
• Develop and lead the company's digital acquisition strategy.
• Identify the most effective growth levers.
• Define the marketing roadmap in line with business objectives.
• Be a force of proposal on new development opportunities.
• Digital acquisition:
• Manage Google Ads campaigns (Search, Remarketing…).
• Develop SEO and SEA strategies.
• Optimize Social Ads campaigns (Linked In, Meta, etc.).
• Implement and monitor multi-channel acquisition campaigns.
• Optimize the cost of acquisition and return on investment.
• Performance analysis:
• Define KPIs and dashboards.
• Monitor campaign performance.
• Conduct data analysis to identify improvement opportunities.
• Implement a continuous optimization approach.
• Partnership management:
• Select and coordinate specialized agencies and service providers (SEA, SEO, web development, graphic design, content, tracking…).
• Ensure the quality of deliverables and adherence to budgets.
• Challenge partners to ensure the best performance.
• Website & conversion:
• Participate in the evolution of the website.
• Optimize user journeys and conversion rates.
• Work with Product, Sales, and CRM teams to improve user experience.
• Cross-functional collaboration:
• Work closely with the CEO on growth issues.
• Collaborate daily with the Head of CRM to ensure seamless continuity between acquisition, conversion, and loyalty.
• Support sales teams in generating qualified leads.

Profile:

• Higher education in marketing, communication, or business school.
• At least 10 years of experience in digital marketing, acquisition, or growth.
• Successful experience in a high-growth environment.
• Excellent mastery of Google Ads and main digital acquisition levers.
• Strong skills in SEO, Google Analytics 4, and reporting tools.
• Good understanding of conversion and user experience issues.
• Significant experience in managing external agencies and service providers.
• Ability to build a strategy while remaining very operational.

Then this position is for you!

Note that all our positions are open to people with disabilities.

Interview process:

Your first interview will be by phone with the HR team.

Then you will meet directly with the manager of the position accompanied by the recruiter in charge of this position.

Finally, you will meet a member of the management team and we will give you a final response quickly.