Digital Experience Specialist in Dallas, Texas

Digital Experience Specialist

Addison, TX | Onsite | Full Time

For over 25 years, Beauty & Hair has been a trusted destination for premium wigs, toppers, hairpieces, and alternative hair solutions, helping clients shop with confidence through expert guidance and exceptional service. As the parent company of , , The Wig Company, , and other ecommerce brands, we're committed to creating exceptional online shopping experiences for clients around the world. Our team believes great ecommerce is about more than selling products.

It's about earning trust, providing meaningful education, and making it easier for every client to find the right hair solution with confidence. We're a collaborative team of problem solvers, creators, and continuous learners who enjoy improving experiences, embracing new ideas, and making a meaningful impact every day.

The Digital Experience Specialist is responsible for continuously improving the digital customer experience across our website, mobile app, and email. This role combines website optimization, mobile app merchandising, customer journey improvements, search optimization, analytics, and content strategy to help clients easily discover, understand, and purchase the right products. This is a hands-on execution role for someone who enjoys solving problems, identifying opportunities, and turning ideas into action.

We're looking for someone who is naturally curious, analytical, and passionate about making digital experiences better every day. Success in this role comes from taking ownership, continuously optimizing, and executing improvements that make a measurable impact.

• Customer Journey Optimization
• Website Optimization
• Mobile App Optimization
• Website Performance & Analytics
• Content Experience
• Cross-Functional Collaboration

• Clients can easily find the products and information they need.
• Website conversion and engagement continue to improve.
• Search becomes more intuitive and effective.
• Educational content is relevant, organized, and continuously improving.
• Website enhancements are implemented accurately and efficiently.
• Customer behavior drives continuous improvements across the website, app, and email.

• Loves improving websites and digital experiences.
• Is naturally curious and enjoys solving problems.
• Uses data to make thoughtful decisions.
• Enjoys balancing creativity with analytical thinking.
• Takes ownership and follows through.
• Thrives in a collaborative, fast paced environment.
• Enjoys continuous learning and finding better ways to do things.

• Hands-on experience working within Shopify is required.
• 1+ years of experience in ecommerce, digital marketing, website optimization, SEO, or a related field.
• Experience using Google Analytics (GA4) or similar analytics platforms.
• Experience creating or maintaining website content and landing pages.
• Strong analytical and problem-solving skills.
• Exceptional attention to detail and organizational skills.
• Ability to manage multiple priorities while maintaining a high degree of accuracy.

• Experience with an onsite search tool.
• Experience with Log Rocket, Hotjar, Microsoft Clarity, or other customer behavior tools.
• Experience with Klaviyo or another email marketing platform.
• Experience with SEO best practices and content optimization.
• Basic HTML/CSS knowledge.
• Experience with AI tools to improve content creation or workflow efficiency.

You enjoy making good digital experiences even better. You're naturally curious, analytical, and always looking for opportunities to improve how customers interact with a website. Whether it's refining a landing page, optimizing search results, improving educational content, or identifying friction through analytics, you enjoy turning insights into meaningful improvements.

This is a fully onsite position based in Addison, Texas. Candidates must be able to work in the office five days per week. This position is not remote or hybrid. We believe our best work happens through in-person collaboration. This role partners closely with Marketing, Creative, Web Development,…