Head of LCV

Ayvens Lcv Role

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Objective of the role (Why)

• LCV is a strategic axis of development for Ayvens and it is identified as a key lever of growth in Ayvens Commercial strategy.
• Recognised by the market as an area of the industry with sustained growth, combined with a lower penetration vs passenger cars, LCV is expected to represent greater fleet penetration for Ayvens.

Identified as a Co-Head role, this role will be accountable for the delivery of our Ayvens strategic vision & operational performance objectives; developing the right LCV focused culture, providing a thorough & consistent global LCV proposition. Executing the supportive training our colleagues will require today and for the future and ensuring a performance focused mindset at our core. Ensuring the Ayvens LCV team are thought leaders, acting as the senior point of contact at industry events & within the Company.

Areas of responsibilities (What)

• Commercial Leadership & Country Performance
• Lead and oversee assigned countries with full accountability for LCV commercial performance, including growth, profitability, margin optimisation and market share development.
• Co‑define and execute ambitious annual LCV business plans with Country LCV Leads and Commercial Directors, covering volumes, revenues, margins, cost levers and capital efficiency.
• Act as a senior commercial sparring partner to countries, challenging performance, pricing discipline, customer mix and go‑to‑market strategies.
• Provide strategic leadership across Central and Country teams, ensuring commercial execution of fleet and proposition development through clearly prioritised operational and strategic action plans.
• Monitor, evaluate and steer country‑level LCV performance, proactively addressing underperformance and scaling proven commercial best practices.
• Ensure strong alignment between global commercial objectives and local market realities, playing a key role in country and global performance reviews with a focus on results delivery.
• Lead and animate an effective global LCV community through monthly performance calls, tracking results versus targets, sharing commercial best practices and accelerating performance improvement.
• Act as the escalation point for high‑impact commercial, operational or strategic issues affecting LCV growth or profitability.
• Global LCV Proposition & Value Creation
• Own end‑to‑end responsibility for the global LCV proposition, with clear accountability for its commercial attractiveness, competitiveness and profitability.
• Assess and benchmark existing country LCV offers to identify value gaps, profit levers and scalability opportunities.
• Define and drive the strategic vision for a consistent, value‑added and profit‑accretive LCV offer, balancing standardisation and local differentiation.
• Lead cross‑functional stakeholders (Pricing, Procurement, Operations, Remarketing, Marketing) to design, launch and optimise propositions that improve contribution margin and customer lifetime value.
• Oversee proposition lifecycle management across Central and Country teams, ensuring continuous improvement of pricing logic, cost structure and value perception.
• Own the LCV innovation strategy and pipeline, prioritising initiatives with clear commercial business cases, ROI and scalability potential
• Performance Management, Profitability & P&L Steering
• Provide senior leadership on LCV financial and operational performance, with a strong focus on profitability across the full vehicle lifecycle.
• Design and deploy robust global dashboards, KPIs and reporting frameworks covering volumes, revenues, margins, residual value performance, lifecycle costs and capital efficiency.
• Drive a full lifecycle performance approach (Pre‑Life, In‑Life, End‑of‑Life), ensuring decisions optimise total cost, risk and profitability.
• Work closely with Pricing, Procurement, Operations and Remarketing to link performance measurement directly to commercial and margin outcomes.
• Identify performance gaps and lead corrective actions with country and central…