Group Manager, Creative Project Management

Group Manager, Creative Project Management

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We are looking for a skilled production management leader to manage and develop the team of Creative Project Managers (CPMs) within the Campaign Content Hub. This role is specifically responsible for the day-to-day management of asset production — translating briefs from Campaign Directors into executed, delivered assets through the coordination of internal designers, video editors, and external agencies.

This is a hands-on production management role. The Group Manager, Creative Project Management is not responsible for campaign strategy, deliverable planning, or stakeholder governance — those responsibilities sit with Campaign Directors. Instead, this role ensures that once a brief is received, the production machine runs smoothly: the right resources are assigned, quality standards are met, and assets are delivered on time and on spec.

The Campaign Content Hub operates with two distinct but complementary management layers:

• Campaign Managers own the big picture: they build the deliverable plan, manage relationships with Brand Managers and XF teams, run governance meetings, and are accountable for the overall campaign production roadmap.
• Creative Project Managers (CPMs), led by this role, own production execution: they receive briefs from Campaign Managers, coordinate the designers and editors doing the work, manage the day-to-day with agencies, and are responsible for the quality of the output that is delivered.

The Group Manager, Creative Project Management ensures the CPM team operates as a high-performing, consistent, and scalable production function — bridging the gap between campaign intent and creative delivery.

Key Responsibilities

• Team Leadership & Development
• Manage, coach, and develop a team of Creative Project Managers, providing clear direction, regular feedback, and structured development support.
• Define workload allocation across the CPM team, ensuring each PM has a clear "major" — a primary asset type expertise and preferred XF client relationship — while remaining transversal across campaign needs.
• Establish consistent ways of working across the CPM team: briefing standards, production tracking hygiene, agency communication protocols, and handoff processes.
• Act as the escalation point for production-level issues, unblocking CPMs when briefs are unclear, resources are unavailable, or agency delivery is at risk.
• Production Management & Brief Execution
• Ensure CPMs translate briefs received from Campaign Managers accurately into production-ready instructions for internal execution resources or external agencies.
• Oversee the day-to-day production workflow across all asset types: static crops and key art formats, video cutdowns, CRM assets, paid media formats, D2P materials, and localized versions.
• Monitor production status across all active jobs, maintaining accurate and up-to-date tracking in the shared delivery and workflow management tools.
• Ensure assets are delivered at the right quality, in the correct format, by the agreed deadline — flagging risks early and coordinating solutions with Campaign Managers when timelines are under pressure.
• Agency & Execution Resource Coordination
• Manage the day-to-day relationship with external creative agencies on behalf of CPMs, ensuring briefs are clear, feedback is consolidated, and rework is minimized.
• Partner with the Group Manager, Graphic Production to coordinate the use of internal designers and video editors, ensuring production requests are correctly routed and prioritized.
• Contribute to agency briefing framework development, ensuring transformation needs are clearly captured at the outset to limit billable rework.
• Track external production spend across active campaigns, flagging overruns to the Director of Campaign Program Management, and the…