Associate Manager, Influencer Marketing; Hybrid

Summary

ALG Vacations (ALGV), part of Hyatt, is widely recognized for providing the industry's leading leisure travel experience to destinations worldwide. As North America's leading vertically integrated travel, hospitality, and leisure management groups, we can oversee all aspects of the vacation‑ from the moment a guest books a trip to the time they return home. Serving more than three million passengers annually, each of our highly respected brands offers unique benefits and a wide portfolio of destinations.

Grow your career as Associate Manager, Influencer Marketing within ALG Vacations. As a member of this team, you will be responsible for leading the B2C influencer program including the strategy, execution, and optimization of B2C influencer marketing across four travel brands:
Cheap Caribbean, Beach Bound Vacations, Apple Vacations, and Funjet Vacations. This role owns the end to end influencer process, including creative campaign ideation, influencer sourcing and negotiation, partnership management, event and PR trip execution, paid social collaboration, budget oversight, and performance reporting. The Associate Manager will play a key role in bringing innovative, trend‑driven influencer strategies to the organization and serve as a key driver of partnerships and culturally relevant ideas to the organization.

This position works cross‑functionally with internal brand, partnership marketing, paid social, PR, and SEO teams, as well as agency and resort partners, to deliver impactful influencer programs that support a variety of brand and business goals. This position requires a highly creative, self‑motivated individual who is deeply immersed in social and influencer trends, and can manage multiple campaigns, partners, and stakeholders simultaneously, and service metrics.

Own and drive Influencer Strategy & Campaign Management including developing and executing influencer marketing strategies across all four brands to support brand awareness, performance, and broader organizational goals.

• Ideate and bring to life unique, creative influencer campaigns that feel culturally relevant and trend‑forward.
• Identify, recruit, and manage relationships with both travel and non‑travel influencers across multiple platforms.
• Manage all communications with influencers including contracts, travel arrangements, and marketing deliverables.
• Create pitch decks and coordinate with partnership marketing and resort partners for on‑property stays.
• Coordinate all influencer travel and briefing.
• Create recap decks, analyze performance and provide insights on future campaigns.

• Identify new influencer strategies including sourcing and working with influencers who are posting without traveling. Guide the direction for talking points and monitor and report on performance.

• Manage SEO tests in collaboration with performance marketing team.
• Work closely with paid social team and agency.
• Work closely with email team to implement influencer content.
• Work with AB testing team on new ideas for influencer content implementation.

• Ideate and create all necessary assets for paid social to drive engagement. Work directly with the paid social channel manager on strategies. Work with agency partners to turn out monthly content in a timely manner to share with the paid social team. Manage and maintain tracking document of usage rights for paid social team.

• Lead influencer event strategy and execution, including ideation, planning, and on‑site management.
• Manage and organize influencer events in major U.S. markets.
• Support and execute large‑scale PR trips, including coordination with internal teams and external resort and destination partners in partnership with agencies.
• Coordinate influencer travel, accommodations, itineraries, and on‑site activities in partnership with internal teams and external agencies.