Marketing & Creative Coordinator

Jani-King International is the global leader in commercial cleaning franchising, with over 6,500 franchisees and 120 regional offices worldwide. For more than 55 years, we’ve partnered with top organizations across healthcare, education, hospitality, stadiums, government, retail, and more—delivering professional cleaning services and unmatched customer satisfaction.

We are seeking a creative, driven, and detail-oriented Marketing & Creative Coordinator to join our Corporate Headquarters team in Addison, TX.

This is a hands‑on role where you will design, build, launch, optimize, and measure marketing initiatives that directly support national brand growth and regional lead generation. If you enjoy balancing creativity with analytics, digital marketing with design, and strategy with execution — this is your opportunity to grow your career with a global brand.

The Marketing & Creative Coordinator plays a key role in executing marketing campaigns, developing branded assets, supporting digital initiatives, and driving measurable engagement across multiple markets.

This role offers exposure to digital marketing, design, content strategy, SEO, social media, video production, and vendor coordination — making it ideal for someone who wants diverse experience and real ownership.

We’re looking for someone who combines big-picture thinking with tactical execution, creative vision with measurable performance, and leadership presence with team collaboration.

• Create and manage dynamic tracking phone numbers across print, digital ads (Google, Meta), online directories, and promotional campaigns.
• Monitor call performance metrics, generate attribution reports, and optimize number allocation to improve campaign visibility.
• Provide leadership with data-driven insights to guide marketing investment decisions.

• Maintain and grow corporate social media accounts using Meta Business Suite and Hub Spot tools.
• Develop engaging content that supports brand awareness and lead generation.
• Serve as a marketing resource to Regional Directors and Operations Managers by providing best‑practice recommendations to strengthen local social media strategy.
• Track engagement metrics and recommend improvements to increase visibility and reach.

• Design and produce marketing materials using Adobe Illustrator and Photoshop.
• Create visuals for landing pages, digital campaigns, social media promotions, and print collateral.
• Support the development and refresh of corporate‑branded assets for digital and offline use.
• Ensure all creative output aligns with brand standards and quality expectations.

• Edit, update, create, and optimize content for Word Press and Hub Spot‑powered landing pages.
• Ensure local pages are accurate, engaging, and SEO‑optimized.
• Improve on‑page performance through keyword research and content refinement.
• Support digital initiatives that enhance online visibility and conversion performance.

• Conduct industry research across the commercial cleaning and franchising sectors.
• Develop blog posts and informational content that strengthen brand authority and search rankings.
• Maintain a consistent content calendar aligned with marketing initiatives.

• Perform list segmentation to support targeted industry campaigns.
• Build and execute email campaigns designed to drive engagement and qualified leads.
• Monitor open rates, click‑through rates, and conversion performance to improve future campaigns.

• Collaborate on the creation and execution of multi‑channel promotional campaigns.
• Brainstorm and implement ideas that drive customer engagement and lead generation.
• Develop interactive campaigns and contests promoted through digital channels.

• Manage end‑to‑end video projects, including script writing, shot lists, production coordination, and post‑production editing.
• Coordinate internal or external talent to ensure professional…