Content Manager H​/F - CDI

Content Manager

Paris, France

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

In a spirit of clarity and accessibility, we have chosen not to use inclusive writing in our communications. WPP Media is firmly committed to diversity: we value inclusion and equality, considering all candidates without distinction of gender, ethnic origin, or religion. All our positions are also open to people with disabilities.

To succeed in this role, it is fundamental to embody the essential values that unite WPP and WPP Media:

• Be Extraordinary by fostering a collective leadership that inspires truly transformative creativity.
• Create an Open Environment by finding the perfect balance between the fulfillment of our employees and the satisfaction of our clients, all based on mutual trust.
• Lead with Optimism by actively stimulating growth and development to mobilize the entire organization.

The Content team at WPP Media is a dynamic team whose expertise in creativity is at the heart of the strategy, allowing to propose new narratives and create a sustainable competitive advantage for its partner advertisers. We challenge the old models to help brands meet the challenges of the new economy.

As part of a team of 4 (collective of 20 people globally), you will work in synergy with creative profiles and coordinate several expertise within the Studio:
Influence, Event, Project Management, and Content Strategy.

Role and Impact:

As a Content Manager, you are the preferred advisor of our clients to design original activation campaigns (OPS, media partnerships, event, influence) strengthening the connection with their audiences.

You ensure a strategic, creative, and commercial coordination role on all key project stages:

• Consultation & Strategy: Participation in strategic and conceptual reflection to respond to client issues. Qualification of briefs, analysis of targets and insights.
• Offer Design: Recommendation of relevant activation levers, choice of strategic partners, elaboration of media amplification device and presentation of offers to clients.
• Production & Follow-up: Supervision of the operational implementation of the sold devices, negotiation with partners and publishers, and optimization of KPIs.
• Financial Management & Balances: Budget monitoring and management of campaigns, performance analysis, and completion of end-of-campaign balances.

Profile Sought:

Experience and Technical Skills (Hard Skills):

• Experience: Minimum 2 to 3 years of successful experience in media agency, media or creative agency on brand content, partnerships, and content strategies.
• Industry Expertise: Excellent advertising culture. Mastery of different media and off-media activation levers (Social Media, Influence, Event, Content Production, etc.).
• Languages: Fluent English / Bilingual imperative (B2/C1 minimum level). You must be able to conduct meetings and write strategic deliverables in English.
• Tools: Excellent mastery of the Office Suite. The use of proprietary AI tools (Gemini, Claude, etc.) is a plus.

Behavioral Skills &

Soft Skills:

• Narrative ease and client posture: Excellent written and oral communication, persuasive force in front of clients.
• Rigor and organization: Ability to manage multiple projects and large-scale clients simultaneously.
• Team spirit and initiative: Curious, creative, autonomous profile with a strong capacity for adaptation.

Life at WPP Media and its benefits:

Our commitment to shaping the future of media is manifested by active support for the professional development of our talents, helping them reach their full potential. This approach is accompanied by a responsible vision in our media investment strategies,…