Director, Growth Marketing

Concentra is recognized as the nation’s leading occupational health care company.

With more than 40 years of experience, Concentra is dedicated to our mission to improve the health of America’s workforce, one patient at a time. With a wide range of services and proactive approaches to care, Concentra colleagues provide exceptional service to employers and exceptional care to their employees.

The Director of Growth Marketing provides strategic leadership for the development and execution of marketing initiatives that drive account acquisition, engagement, and long-term client retention. This role oversees the design and optimization of the customer journey using Account-Based Marketing (ABM), owned media channels, and integrated marketing strategies to support enterprise growth objectives.

Reporting to the Vice President of Marketing, the Director collaborates closely with Sales, Operations, Revenue Operations (Rev Ops), and Innovation teams to align marketing initiatives with business priorities. The role leads strategy for key owned channels—including website and email—while ensuring marketing automation, CRM integration, and performance measurement frameworks effectively support pipeline development, account expansion, and customer lifetime value.

• 401(k) Retirement Plan with Employer Match
• Life & Disability Insurance
• Paid Time Off
• Colleague Referral Bonus Program
• Tuition Reimbursement
• Dependent Care Spending Account
• Employee Discounts

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation , if required.

* This job requires access to confidential and sensitive information, requiring ongoing discretion and secure information management*

Concentra is an Equal Opportunity Employer, including disability/veterans. Concentra provides equal employment and affirmative action opportunities to applicants and employees without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, pregnancy, protected veteran status, disability, or other protected categories. In addition, Concentra Inc. complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it maintains facilities.

Concentra is an equal opportunity employer that prohibits discrimination, and will make decisions regarding employment opportunities, including hiring, promotion and advancement, without regard to the following characteristics: race, color, national origin, religious beliefs, sex (including pregnancy), age, disability, sexual orientation, gender identity, citizenship status, military status, marital status, genetic information, or any other basis protected by federal, state or local fair employment practice laws.

• Lead the development and optimization of the end-to-end customer journey across priority audience segments and industry verticals to drive acquisition, engagement, and retention.
• Direct Account-Based Marketing (ABM) strategy to strengthen engagement with target accounts and increase account density.
• Oversee strategy and performance of owned digital channels, including the corporate website and email ecosystem, to drive engagement, conversion, and pipeline growth.
• Establish and maintain marketing automation and CRM strategy within the Microsoft Dynamics ecosystem to ensure data integrity, operational efficiency, and performance visibility.
• Develop measurement frameworks and reporting processes to evaluate marketing’s contribution to pipeline generation, account penetration, and revenue growth.
• Collaborate with Sales, Rev Ops, Operations, and Innovation teams to align marketing initiatives with sales outreach, operational capabilities, and strategic priorities.
• Assess market trends, customer insights, and competitive intelligence to inform marketing strategy and content development priorities.
• Guide the development and prioritization of high-value marketing assets (e.g., industry…