Senior Strategist; CDI - H​/F​/X

Senior Strategist

We are more than 300 experts in strategy, creation & design, social media, data and tech, spread across campuses in Paris, Lille and Nancy. As a leader in digital marketing in France, our mission is to transform and reinvent the digital utility of our clients through bold, creative and responsible solutions. With a hybrid culture of tech and creativity, our teams are dedicated to the design of innovative digital and social media experiences: from the creation of corporate sites, AI-based solutions or social commerce strategies to augmented retail, and fully eco-designed web ecosystems.

Our main areas of expertise cover all the skills required to succeed in marketing transformation: UX, UI, Customer Experience, social intelligence, influence, product design, creation, technology, production... Our clients include prestigious brands such as Renault, Danone, Nissan, Accor, Castorama, FDJ, Bioderma, Matmut, McDonald's, Ferrero, Axa, CCF...

Attached to the Strategy & Data team, you will work within the agency on issues combining creative strategy, brand strategy, social media, innovation, AI, tech and Customer Experience. You will be involved at every stage of the projects: research, ideation, writing of creative briefs and recommendations, generation of concepts, construction of roadmaps, client presentations and support of teams in the implementation.

You will work in synergy with the other departments of the agency — Creative, Experience, Data, Tech, Commercials, Social Media — in service of French and international clients. As a Senior Strategist, you will be the strategic reference for your clients and the internal on brand, creation, digital culture, innovation, AI, tech and customer experience. You will have the leadership of the following missions:

• Strategic support
• Definition of creative, social media, editorial, innovation and customer experience strategies for the agency's clients and prospects
• Identification of brand, audience, culture, communication and transformation issues in order to formulate clear and actionable problems
• Definition of brand territories, creative angles, editorial lines, principles of innovation and experience
• Writing of inspiring creative briefs, nourished by cultural, social, consumer, business, technological and CX insights
• Support of creative, UX and UI teams in understanding issues, ideation and concept framing
• Construction and presentation of clear, well-argued and action-oriented strategic recommendations
• Research
• Conducting qualitative research, social listening, benchmarks, brand audits, audience analyses and content reviews
• Identification of consumer, cultural, social, creative, technological and CX insights to feed strategies, briefs and recommendations
• Analysis of conversations, behaviors, uses, platform codes, communities, sub-cultures and cultural tensions
• Analysis of customer journeys, touchpoints, irritants and expectations when these dimensions feed strategic or creative issues
• Prospective
• Identification and decoding of creative, cultural, social, technological and sectorial trends
• Active monitoring of pop culture, social platforms, creators, emerging formats, generative AI, new interfaces and service innovations
• Proactive identification of opportunities for speaking, activations, contents, concepts, services or IA/tech solutions
• Market analysis
• Observation of brands, audiences, competitors, categories, platforms and cultural dynamics specific to clients' markets
• Analysis of brand positionings, communication strategies, social media ecosystems, competitor campaigns, digital experiences and CX initiatives
• Production of problem-oriented and inspiring syntheses for clients or internal teams
• Agency visibility
• Contribution to the visibility of the agency through the writing of points of view, trend notes, cultural decodings, campaign analyses or perspectives on AI, tech, innovation and Customer Experience
• Participation in internal projects of monitoring, studies, prospective and strategic reflection

Bac+5 / Grande École de Commerce, Sciences Po, university degree in Social Sciences, Communication, Marketing,…