Head of Marketing & Lead Generation

Marketing Leader

Moka.

Care has built strong foundations in a rapidly evolving market. We are now looking for a marketing leader who can scale our growth and pipeline generation efforts, strengthen our commercial execution, improve go-to-market effectiveness and continue building a leading brand for HR and People teams.

Reporting to Guillaume d'Ayguesvives, co-founder, you will own Moka.

Care's global marketing strategy with a strong focus on pipeline generation, revenue impact and commercial performance.

You will lead a multidisciplinary team of 8 people organized across three main areas:

• Brand, Awareness & Customer Enablement, led by a Brand & Product Marketing Lead
• Lead Generation, Content & Sales Enablement
• BDR Team, led by a BDR Team Lead

You will also work closely with the Revenue Operations team to ensure strong alignment between marketing performance, pipeline generation and revenue outcomes.

This role is designed for a performance-oriented marketing leader who combines strategic vision with operational excellence, and who knows how to build scalable growth systems in B2B environments.

You'll lead a high-performing marketing organization by providing clear direction, prioritization and performance management across the team. You'll also coach and develop managers and senior contributors, stay closely involved in execution, funnel performance and operational priorities, and strengthen collaboration across Marketing, Sales, Customer, Product, Tech and Revenue Operations teams.

You'll lead Moka.

Care's growth and pipeline generation by defining growth and lead generation priorities across inbound, outbound, paid acquisition and lifecycle marketing. You'll scale a predictable and efficient pipeline generation engine aligned with revenue objectives, improve acquisition efficiency, funnel conversion and channel performance, partner closely with Revenue Operations to strengthen marketing performance measurement, attribution and budget allocation decisions, strengthen alignment and operating rhythms between Marketing, BDR and Sales teams, and lead and develop the BDR Team Lead to maximize outbound pipeline generation and performance.

You'll drive commercial positioning & go-to-market effectiveness by partnering closely with Brand & Product Marketing Lead to ensure Moka.

Care's positioning and messaging effectively support pipeline generation and revenue objectives. You'll improve go-to-market effectiveness by strengthening the connection between marketing initiatives, commercial priorities and sales execution, guide segmentation, market expansion and strategic growth initiatives, ensure strong alignment between positioning, messaging and commercial strategy, and contribute to maximizing the commercial impact of new offers, campaigns and strategic initiatives.

Act as a strategic thinking partner to our Brand & Product Marketing Lead to support thought leadership through public-facing opportunities and by building relationships with key influencers (HR leaders, scientific experts, industry communities, etc.). You'll support brand awareness initiatives with creative campaign ideas and strong narratives, and protect consistency across brand, content and communication initiatives.

You're the ideal person if you have 8+ years of experience in B2B marketing, including leadership roles (ideally marketing to HR and People Teams as core target personas). You have a strong track record in demand generation, pipeline creation and revenue-focused marketing. You have experience leading or working closely with BDR/SDR teams and outbound pipeline generation. You are highly data-driven and comfortable working closely with funnel performance and GTM metrics.

You combine strategic thinking with a strong operational mindset. You also have a strong brand sensibility and understand the importance of positioning and messaging. You know how to build strong alignment between Marketing, BDR, Sales and Revenue Operations teams. You are fluent in both French and English.

Joining us you will participate in an entrepreneurial fast-growing adventure and the possibility of having a huge potential for evolution inside moka. You'll see the…