Global Account Director Planning; Marché Africain - F​/H - CDI

Global Account Director Planning (Marché Africain) - F/H - CDI

Paris, France

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP Media is firmly committed to diversity: we value inclusion and equality, considering all candidates without distinction of gender, ethnic origin, or religion. All our positions are also open to people with disabilities.

WPP is the creative transformation company. We use the power of creativity to build a better future for our people, our planet, our clients, and our communities. WPP Media is the global media collective of WPP. In a world where media is omnipresent, we bring together the best platform, the best talent, and the best partners to develop the most innovative solutions, offering unparalleled growth to our clients.

At WPP Media, we believe in the power of our culture and our people. It is through this synergy that we are able to create truly exceptional experiences, both for our clients and for our internal teams. To succeed in this role, it is fundamental to embody the essential values that unite WPP and WPP Media:

• Being Extraordinary by fostering a collective leadership that inspires truly transformational creativity.
• Creating an Open Environment by finding the perfect balance between the fulfillment of our employees and the satisfaction of our clients, all based on mutual trust.
• Leading with Optimism by actively stimulating growth and development to mobilize the entire organization.

The position

We are looking for an experienced Global Account Director Planning, with an excellent understanding of international cultural issues, to join our team based in Paris. This is a senior position combining individual expertise and leadership, at the heart of our international campaign planning function, with a dedicated focus on African markets, both Francophone and Anglophone. You will be the strategic reference and the main coordination point throughout the campaign lifecycle, from brief analysis to post-campaign performance evaluation.

Working closely with our hub in London and a network of local offices across Africa, your mission will be to translate global brand strategies into relevant and tailored media plans for each market. Digital activations will be led from London in partnership with our specialists in different channels, while you will play a key role in coordinating, supervising, and driving the media buys made by local African teams.

Your missions

• Pilot end-to-end strategic planning: from brief analysis and qualification to campaign strategy development, up to post-campaign results analysis and learning identification. You will be the central link between clients, Paris and London teams, and local African markets.
• Define and pilot integrated media plans: develop multi-channel strategies that meet global objectives while adapting to local market realities, balancing centralized digital execution and locally deployed activations.
• Be the main client contact on planning matters: build trustful relationships, present impactful strategic recommendations, and ensure smooth communication throughout campaign execution.
• Coordinate different markets: work closely with local African teams to ensure proper brief transmission, online media buy follow-up, and reporting feedback, while maintaining a global view of performance.
• Ensure performance and operational excellence: monitor in-campaign reporting, consolidate data from all markets, and produce actionable analyses, recommendations, and learnings to optimize future media strategies.

Profile sought

• You have solid media planning experience in an agency at a senior level.
• You have in-depth knowledge of…