Alternance - Channel & Engagement Apprentice H​/F

Internship Opportunity:
Channel Marketing

As an intern in Channel Marketing within the Marketing France team, you will play a significant role in implementing marketing activations within our retail network (120 stores) and wholesale network (for key accounts and large clients).

You will provide operational support to the two Channel Marketing Specialists and contribute to the smooth execution of projects on a daily basis.

Key Responsibilities:

• Project management, coordination & stakeholder follow-up
• Piloting multiple projects in parallel while ensuring adherence to schedules and deliverables.
• Example of a wholesale project: setting up a pop-up store with a partner distributor.
• Example of a retail project: organizing an in-store event for a campaign launch.
• Ensuring autonomous and reliable follow-up of internal and external stakeholders (cross-functional services, sales teams, partners, and external vendors) according to assigned priorities and missions.
• Acting as a key coordination point between Wholesale and Retail teams.
• Ensuring flawless execution of activations.
• Marketing assets management and selection
• Within the briefs, you will be responsible for identifying and selecting relevant assets from our AEM intranet, then transmitting them to the agency. You will need to navigate the tool efficiently and ensure the provision of assets that are appropriate and consistent with project needs.
• Supporting the selection, adaptation, and validation of assets according to PC9 product assortments, ensuring their relevance and coherence with Wholesale assortments and campaign objectives.
• Reporting & KPI tracking
• Managing campaign reporting autonomously: data collection, consolidation, and analysis.
• Tracking and analyzing key performance indicators (KPI) such as activation performance, visibility, execution quality, etc.
• Producing clear, structured, and actionable post-activation reports.
• Logistics management & field coordination
• Participating in the management of product orders necessary for activations.
• Contributing to the logistics coordination of activations: tracking deliveries, managing boutique shipments, verifying the proper receipt of materials.
• Supporting field coordination: communication with store teams, information feedback, monitoring activation execution.
• Ownership & prioritization
• Ensuring a balanced distribution between Retail and Wholesale tasks, prioritizing actions efficiently and autonomously.
• Maintaining and updating Channel tools: calendar, contact files, SharePoint, databases, project folders, asset libraries, etc.
• Market benchmarking & market watch
• Contributing to market benchmarking and market inspiration research.
• Ensuring regular updates of market watch materials.
• Content creation & local adaptations
• Supporting content creation (presentations, simple copywriting adaptations).
• Reviewing and validating translations in accordance with Levi's tone of voice.

Qualifications & Skills:

• Education:
  
  Student in Master 1 or Master 2 (preferably Master
  2) in a marketing or communication specialty.
• Experience:
  
  Minimum 6 months of marketing or communication internship preferably in the apparel or fashion sector.
• Key qualities: organizational skills, prioritization ability, diligence, reliability, autonomy, proactivity, ease in a multi-interlocutor environment, versatility, agility, creativity, passion, team spirit, good communication skills, and strong project management skills.
• Fluent English:
  We are an American company and communicate in English daily, both verbally and in writing. Other languages are a plus.
• Internship schedule:
  Ideally a two-year internship, with 3 to 4 days in the company at the beginning of the week and 1 to 2 days of classes at the end of the week.
• Being a proactive member of the Marketing France team and more broadly the Marketing Europe team, contributing effectively and collaboratively.
• Curious and connected:
  Demonstrated ability to "read" the market and trends and to be culturally connected to the fashion world.

Location:

Paris, France

Contract:

Internship