Coordinator, Marketing - ME; fix

Coordinator, Marketing - ME (3-month fix-term contract)

Paris, France

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00's 2024 Most Influential Companies, Fast Company's 2024 World's Most Innovative Companies, and WWD Beauty Inc's Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace.

These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

Assist the Marketing Manager in building marketing plans to drive sales through new product innovation, PR, media & events. Support the collaboration with the International Marketing team to translate regional strategy & ambitions into local and channel specific activations.

Support the development and execution of 360° marketing campaigns:

• Support the Marketing Manager in developing annual and campaign-specific marketing plans.
• Assist in building and executing 360° activation plans for priority launches and strategic campaigns.
• Coordinate campaign implementation across multiple touchpoints, including paid media, PR, influencer marketing, and events.
• Collaborate closely with the Creative team to ensure all campaign assets are delivered on time and aligned with brand guidelines.
• Coordinate with external vendors to produce marketing materials, PR mailers, events, and promotional tools.
• Partner with the Trade Marketing team to ensure consistency and synergy across paid media, in-store, online, and earned media activations.
• Track campaign timelines, budgets, and deliverables to ensure flawless execution.

Support PR, influencer & event activations:

• Coordinate the execution of PR and influencer plans in partnership with the local PR agency.
• Manage day-to-day relationships with agency partners and serve as the primary point of contact for ongoing projects.
• Support influencer identification, briefing, content approvals, and campaign execution.
• Coordinate annual seeding programs, including product allocation, shipment tracking, and performance follow-up.
• Support the localization of press materials and campaign toolkits.
• Lead the operational execution of local brand events, retailer events, and influencer experiences

Coordinate paid media activations and organic seeding:

• Support the implementation of paid media campaigns in partnership with retailers and external stakeholders.
• Collaborate with the International Marketing team to understand campaign objectives, media strategies, and asset requirements.
• Brief creative teams and coordinate the delivery of campaign assets.
• Monitor campaign implementation and ensure timely execution with Sephora ME.
• Track campaign performance and identify optimization opportunities.

Develop brand visibility at retailer:

• Develop campaign toolkits and social media assets for retailer partners.
• Build recommendations to maximize brand visibility across retailer-owned social media, CRM, and digital platforms.
• Support the development of retailer-specific activation opportunities to increase awareness and engagement throughout the year.
• Monitor brand representation across retailer channels and ensure consistency with brand standards.

Reporting & market intelligence:

• Monitor campaign performance across channels.
• Prepare post-campaign analyses, including activation recaps, sales performance reviews, key learnings, and recommendations.
• Track brand visibility and execution quality across retailer ecosystems.
• Monitor competitor activity, emerging trends, and best practices to identify opportunities for future activations.

Budget tracking:

• Monitor each activation budget to ensure accurate budget allocation
• Monitor purchase…