Marketing Manager

Company Overview

AIIR Holdings delivers AI-powered HVAC solutions for hospitality environments, improving energy efficiency, guest comfort, and construction timelines for hotels, resorts, and mixed-use developments.

Reporting to the Director of Marketing, you will be at the center of brand and product marketing working on programs and campaigns that are critical to the growth of the brand and business. You will support the development and implementation of the annual marketing program including the development and production of sales tools, the management and execution of rolling new product launch campaigns, content development, and brand channel management, orchestrating communications to help create exceptional brand experiences for customers, and more.

As brand steward, you will own the management of social media channels (Linked In, Instagram, and You Tube), website, and email and ad campaigns, developing a rolling editorial calendar, creating and promoting content, and managing community engagement. As a niche startup in an industry that is slow to innovate, AIIR needs a marketing manager who isn’t afraid to roll up their sleeves and get the word of our solution out to our target audience, and drive adoption and interest through credible, functional, and consistent brand visibility and reputation.

Some responsibilities will include cross functional interaction with the sales directors and team, the product director and team, and engineering directly, as well as driving media partnerships, creative agency projects and overall internal digital organization and resource distribution management. This role also serves as a dedicated inside marketing resource for the sales team — supporting lead follow-up, pipeline reporting, and proposal and RFP needs — and maintains regular visibility to leadership through recurring status reporting on deliverables, campaigns, and results.

• Content and Campaign Management
  • Develop and maintain an integrated marketing campaign calendar, collaborating with Marketing Director to manage external agency resources.
  • Develop an editorial calendar leveraging consistent themes and content across web, social and email campaigns. Socialize internally to help product and sales surface opportunities around product launch and business initiatives.
  • Ensure all content and deliverables follow a direct path to the north star of our brand narrative, driving innovation in HVAC for the key markets of Hospitality, Multi‑Family, Student Housing, and Modular Builds.
  • Own a living deliverables tracker with clear owners, deadlines, and status, and deliver a recurring status report to the Marketing Director and leadership so work in progress, blockers, and results are visible to the broader team.
• Brand Stewardship
  • Act as an internal expert on the AIIR brand and products with an eye toward identifying key selling propositions, features and benefits that will help communicate products/solutions successfully to internal teams and potential customers.
  • Manage branded templates and digital storage, both internally and externally, including all product documentation and collateral, packaging, sales tools, case studies, proposals, and brochures, updating and building new collateral as needed.
  • Alongside Marketing Director, define measurements of success and engage analytics to assess the value of campaigns with an eye toward continual optimization and refinement of strategy and brand.
• Agency Management (PR, Creative, and Digital Advertising)
  • Serve as the primary point of contact for external agency partners, setting KPIs that prove marketing attribution as well as ensuring key deadlines and specs are met for relative projects and programs.
  • Oversee day‑to‑day communication and coordination with PR agencies to ensure timely press releases, media placements, and thought leadership campaigns, as well as cross channel promotion of such materials (internally and externally).
  • Direct creative agencies in the development of visual assets (brochures, product videos, landing pages), ensuring brand consistency and alignment with campaign objectives.
  • Take ownership of asset/deliverable…