Marketing Manager

Company Overview

AIIR Holdings delivers AI‑powered HVAC solutions for hospitality environments, improving energy efficiency, guest comfort, and construction timelines for hotels, resorts, and mixed‑use developments.

Reporting to the Director of Marketing, you will be the center of brand and product marketing, working on programs and campaigns critical to the growth of the brand and business. You will support the development and implementation of the annual marketing program, including sales tools, new‑product launch campaigns, content development, and brand channel management, orchestrating communications to create exceptional brand experiences for customers.

As brand steward, you will own the management of social media channels (Linked In, Instagram, You Tube), the website, and email and ad campaigns, develop a rolling editorial calendar, create and promote content, and manage community engagement. You will drive adoption and interest through credible, functional, and consistent brand visibility and reputation.

Other responsibilities include cross‑functional interaction with sales directors, product and engineering teams, driving media partnerships, creative agency projects, and overall internal digital organization and resource distribution. You will also serve as a dedicated inside marketing resource for the sales team—supporting lead follow‑up, pipeline reporting, and proposal and RFP needs—and maintain regular visibility to leadership through recurring status reporting on deliverables, campaigns, and results.

• Content and Campaign Management
  • Develop and maintain an integrated marketing campaign calendar, collaborating with the Marketing Director to manage external agency resources.
  • Develop an editorial calendar leveraging consistent themes and content across web, social, and email campaigns, and socialize it internally to help product and sales surface opportunities around product launch and business initiatives.
  • Ensure all content and deliverables follow the brand narrative, driving innovation in HVAC for Hospitality, Multi‑Family, Student Housing, and Modular Builds.
  • Own a living deliverables tracker with clear owners, deadlines, and status, and deliver a recurring status report to the Marketing Director and leadership.
• Brand Stewardship
  • Act as an internal expert on the AIIR brand and products, identifying key selling propositions, features, and benefits that communicate products/solutions successfully to internal teams and potential customers.
  • Manage branded templates and digital storage, including all product documentation, collateral, packaging, sales tools, case studies, proposals, and brochures, updating and building new collateral as needed.
  • Define measurements of success and engage analytics to assess campaign value with an eye toward continual optimization and strategy refinement.
• Agency Management (PR, Creative, and Digital Advertising)
  • Serve as the primary point of contact for external agency partners, setting KPIs that prove marketing attribution and ensuring deadlines and specs are met.
  • Oversee day‑to‑day communication and coordination with PR agencies to ensure timely press releases, media placements, and thought leadership campaigns, and cross‑channel promotion.
  • Direct creative agencies in the development of visual assets (brochures, product videos, landing pages), ensuring brand consistency and alignment with objectives.
  • Collaborate with SEO/SEM agencies to implement and optimize paid search, display ads, and retargeting campaigns across platforms like Google Ads and Linked In.
  • Monitor agency performance, campaign results, and reporting dashboards to ensure KPIs are met.
  • Serve as the final quality‑assurance owner on all outbound deliverables – proofing copy, checking specs, and testing digital assets before release.
• CRM System Setup & Management
  • Manage the company’s CRM platform, configuring lead stages, contact properties, and lifecycle pipelines tailored to varying B2B sales cycles.
  • Design and execute automated workflows for lead nurturing and re‑engagement campaigns.
  • Build and maintain integrations connecting web forms, email platforms, and event tools…