Email & Lifecycle Marketing Specialist

Colleen Rothschild Beauty is looking for an experienced, hands‑on Email & Lifecycle Marketing Specialist to lead and continue to evolve our Email, SMS, Loyalty, automated customer journeys, and retention marketing program.

This is a meaningful role within our marketing organization and an opportunity to inherit a strong lifecycle foundation while bringing new ideas, proven experience, and fresh thinking to what comes next.

We’re looking for someone who is equal parts creative marketer, lifecycle strategist, technical executor, and analyst.

This is not a role where you simply set the strategy and hand off the execution. You’ll be hands‑on in Klaviyo, building and deploying campaigns, developing customer journeys and flows, writing copy, creating briefs for our Art team, developing segmentation strategies, analyzing performance, and identifying opportunities to improve retention and customer value.

• Email and SMS strategy, planning, execution, testing, and performance
• Campaign strategy, creative briefing, and copywriting across a high‑volume marketing calendar
• Klaviyo campaign builds, segmentation, personalization, deployment, and optimization
• Automated flows and customer journey architecture, proactively identifying gaps in the customer lifecycle and developing new automated journeys to address them
• Customer segmentation and audience strategy, including developing a thoughtful segmentation and personalization roadmap
• Loyalty strategy and administration through Yotpo Rewards
• Customer and retention analytics, turning performance data into actionable insights that help improve repeat purchase, purchase frequency, AOV, and customer lifetime value
• A deliberate testing roadmap across creative, messaging, CTAs, subject lines, segmentation, personalization, send strategy, and more
• Post Pilot and retention‑focused Direct Mail initiatives
• Ongoing exploration of lifecycle best practices, emerging technology, and new opportunities to strengthen the customer experience
• Performance reporting and insights, developing recurring reports, analyzing lifecycle performance, and turning data into actionable recommendations
• Lifecycle project management, managing the Email and SMS marketing calendar, coordinating cross‑functional timelines, and ensuring campaigns launch on schedule
• AI and marketing technology, leveraging AI tools and emerging technologies to improve efficiency, streamline workflows, and enhance the customer experience

You’ll also partner closely with our Brand and Art teams to translate the broader marketing calendar into compelling customer communications.

You’ll bring strong creative instincts and visual judgment, with an understanding of what makes an email both beautiful and effective. You should be able to evaluate messaging hierarchy, imagery, copy, CTAs, and overall flow, and translate those observations into thoughtful direction for our Art team.

We’re looking for someone with 3-5 years of hands‑on experience in lifecycle marketing, retention marketing, CRM, or Email/SMS marketing, preferably within a DTC or CPG business with a strong repeat‑purchase model.

You should bring:

• Proven experience building and optimizing flows and customer journeys
• Strong Email and SMS copywriting and messaging skills
• Experience with segmentation, personalization, testing, deliverability, and list health
• Strong analytical skills and the ability to turn data into decisions
• Excellent creative judgment and the ability to brief and partner with an Art team
• An understanding of Shopify and ecommerce customer data
• Ability to operate independently, take ownership, and make thoughtful strategic decisions without requiring significant day‑to‑day direction
• A habit of staying current on what’s working across Email, SMS, Loyalty, CRM, and the broader DTC landscape

Beauty experience is a plus, but it is not required. Experience with a replenishable, repeat‑purchase consumer brand is particularly relevant.

There is already a strong foundation here. We’re not looking for someone to come in and start from scratch.

We’re looking for someone who can understand what’s working, preserve it, and make it better.

That means digging deeper into our customers, continuously improving existing campaigns and flows, developing new automated journeys, strengthening segmentation and personalization, and creating a disciplined culture of testing and learning.

If you’re someone who can move comfortably between creative thinking, customer strategy, Klaviyo execution, and data, we’d love to hear from you.