Social Media Manager

Responsibilities

• Own organic content strategy for Suzy across personal and podcast channels, especially Tik Tok, Instagram, and You Tube Shorts
• Manage end-to-end daily execution, including publishing, distribution, and real-time pivots
• Build a scalable, audience-informed content engine integrated with brand, product, and growth goals
• Develop repeatable formats, series, segments, and show frameworks
• Own content cadence, calendars, and scheduling across channels
• Drive creative and brand strategy and protect Suzy's visual identity
• Design You Tube thumbnails, social graphics, key art, episode art, and campaign assets
• Support shoot days with props, set decorating, wardrobe color, and Founder assistance
• Capture behind-the-scenes and in-person content at events and shoots
• Partner with the producer on social-specific edits and channel variants
• Track trends and determine which are worth adapting
• Provide creative direction across organic and paid media integrations
• Create and report social KPIs; monitor insights and recommend next steps
• Monitor and respond to comments and DMs while maintaining Suzy's voice
• Identify culture moments for the brand to join authentically
• Collaborate with marketing, Founder, producer, and external partners
• Develop founder-led storytelling concepts and scalable content frameworks
• Audit and operationalize content libraries and publishing workflows
• Translate performance, audience insights, and trends into creative recommendations
• Lead social initiatives and identify opportunities for growth, experimentation, and engagement

• 3+ years of proven experience in media production, social content, or relative creative project management or production experience
• Proficiency in task/project management software
• Experience building and managing social media strategy and content for a founder, executive, creator, influencer, or founder-led brand
• Experience working with consumer products, lifestyle brands, creator brands, DTC brands, or high-growth challenger brands
• Experience in strategic communications and working cross-functionally with different teams and audiences
• Proven ability to develop content ideas, series, and creative recommendations based on audience insights and platform performance
• Experience building or improving social media processes, content calendars, workflows, or reporting systems
• Strong portfolio required, demonstrating specific contributions to social strategy, content development, creative direction, content execution, audience growth, and measurable campaign results
• Knowledge of Adobe Suite, Google Suite, and Figma
• Working knowledge of podcast or episodic show graphics, including lower thirds, name cards, segment titles, overlays, and bumpers
• Demonstrated social media literacy and knowledge of platform best practices
• Comfortable using Asana, Pitch, Google Docs, Sheets, and/or Slides
• Ability to meet quick deadlines and set realistic expectations
• Ability to take feedback and iterate without friction
• Fun personality and comfort with frequent team interaction

Demonstrates expertise in developing and executing organic content strategies across social media platforms, with a strong focus on audience engagement and brand alignment. Proficient in managing content calendars, workflows, and performance metrics to drive measurable results.

• Social Media Strategy Development
• Content Creation and Execution
• Adobe Suite Proficiency
• Project Management Software Experience
• Audience Insights Analysis

• Media Production
• Content Development
• Creative Direction
• Content Calendar Management
• Social Media Processes Improvement
• Performance Metrics Reporting
• Episodic Show Graphics Knowledge
• Content Engine Building
• Trend Analysis
• Campaign Asset Design

• Team Collaboration
• Feedback Iteration
• Creative Problem Solving
• Adaptability
• Communication

• DTC Brands
• Lifestyle Brands
• Consumer Products
• Founder-led Brands
• High-growth Challenger Brands

• Asana
• Google Suite
• Figma
• Pitch
• Adobe Suite