Marketing Manager

About The Role

The Marketing Manager is responsible for leading the Bank's marketing efforts to promote its culture, products, services, and brand while delivering a positive and consistent customer experience across multiple channels. This role oversees a team of marketing professionals, providing direction, coaching, and support to ensure high-quality, timely, and effective marketing initiatives. The Marketing Manager builds strong working relationships across the organization to maintain brand integrity and deliver consistent, innovative marketing materials and communications.

The ideal candidate is self-motivated, creative, and capable of managing competing priorities in a fast-paced, multi-location environment. This individual inspires collaboration, encourages professional growth, and fosters a high-performing team culture. The Marketing Manager is responsible for ensuring marketing activities support business objectives, enhance customer engagement, and contribute to the Bank's overall success.

This position can be located in one of the following Bank offices:
Addison, Mount Pleasant, Texarkana

• Coach, mentor and lead a multi-unit team
• Establish priorities, assign work, and monitor project completion.
• Conduct coaching, performance reviews, and career development discussions.
• Manage workload allocation and vendor utilization.
• Ensure department service levels are meeting business partner expectations.

• Develop and implement marketing strategies for social, digital, and media marketing, along with other special events and public relations
• Assist with department budget planning and monitoring
• Manage campaign and promotional budgets relating to marketing initiatives
• Implement marketing strategies including campaigns, social media, events, digital marketing and PR campaigns tied to achieve overall goals of the strategy and annual budget management
• Manage relationships with agencies, consultants, vendors, and community partners.
• Maintain consistent brand standards across all channels and locations.
• Review and approve marketing collateral, advertisements, signage, presentations, and community sponsorship materials.

• Measure the ROI on approved marketing campaigns and various advertising methods to evaluate overall performance
• Report on lead generation and make recommendations on improvements or changes
• Serve as the lead for the Marketing Committee preparation report and facilitate the meeting.

• Comply and ensure compliance with privacy policies and procedures to maintain customer confidentiality and information protection
• Comply and ensure compliance with all federal, state and local regulatory rules and regulations governing financial institutions, as well as all company policies and procedures
• Timely complete and pass all required regulatory compliance training as assigned, along with other department leader expectations

Perform any additional duties and tasks assigned by management

• Excellent leadership and motivational skills
• Working experience in the banking industry
• Position requires travel- up to 40%, sometimes overnight trips will be required
• Excellent analytical skills, including utilization of metrics and processing figures with spreadsheets
• In-depth knowledge of various marketing platforms in both digital and print medias.
• Ability to remain professional and composed, including in high-pressure situations; display a sense of urgency as needed to ensure requests are completed timely and within service level agreements
• Ability to apply strategic planning and problem solving techniques to complex issues and changing variables
• Demonstrate self-motivation; productive, efficient, organized, accurate work output while working independently and within a team environment
• Lead by example by consistently delivering dependable coaching, mentoring and leadership qualities to company staff and direct reports
• Up-to-date on the latest trends and technologies in digital marketing
• Excellent written and verbal communication skills
• Strong interpersonal skills

• Bachelor’s degree in Marketing or relevant field or related experience
• A minimum of 1-3 years experience in a management position preferred
• Minimum of 5+ years in a marketing department or related position and experience

Typically Office Environment

The physical demands described here are…