Senior Social Media Manager, Brand + Founder

Do you watch a Tik Tok twice, once to laugh and once to reverse-engineer why it worked? Is your saves folder deeper than Infinite Jest is long? Fan-TASTIC. ~Pourri (formerly Poo~Pourri) is hunting an experienced Senior Social Media Manager with an elevated sense of humor, a creatively strategic mind, and real taste. The twist: you own two sets of channels, ours and our founder's, and you run them as one strategy.

In 2007, Suzy Bátiz created Poo~Pourri, a natural, effective solution to a universal problem: sh
* t happens... and it stinks. Since then, Poo~Pourri has rapidly grown to become way more than just an odor-eliminating product. As the brand evolved, Poo~Pourri became ~Pourri, reflecting a broader vision and a growing portfolio of products designed to help people live more freely and confidently. ~Pourri has taken a shift, a shift in bathroom routine, a shift in how things "should" be done, and a shift in company culture.

We're a company of fast-paced rule-breakers on a mission to find new paths to personal freedom. Our brand redefines how the world thinks, and talks, about taboos. In a world full of rules, playing it safe, and "that can't be done," ~Pourri doesn't subscribe to that crap. We dream differently. Want to come play with us?

This role is not a traditional Social Media Manager role. This is a blend of creative + social strategy leadership, focused on building and running our organic content machine for Both Pourri and our founder’s channels into one strategy As a creative oriented rockstar with great taste, You will own organic content strategy and execution, what we post, why we post it, and how it ladders integrates into the marketing strategy.

More than the average briefing, just “posting” and scheduling, you will guide the narrative, cadence and learnings to really create a content engine of our multi-brand media ecosystem spanning lifestyle commerce, music, spiritual programming, and founder-led content. You will work closely with the team and outside partners to make content that’s not just funny or educational, but intentional, consistent, and scalable.

• One organic strategy across brand and founder channels: what lives where, what crosses over, and why. Own leadership in creation of a full holistic strategy that covers everything from content to out bounding.
• A repeatable content system: formats, series, segments, and “show” frameworks that scale on both sides.
• Daily, weekly, and monthly cadence: calendar, scheduling, and real-time pivots when the internet does its thing.
• Organic testing (hooks, edits, captions, pacing, angles) and the creative direction those learnings feed into paid.
• KPI creation and reporting for both sides, plus consumer cohort and segment strategy from a social POV.
• Organic strategy and execution, especially Tik Tok, Instagram, and You Tube Shorts.
• Plan, film, and edit with internal editors, creative, and outside partners. Sometimes behind the camera, sometimes in front of it.
• Feed Paid the top-performing organic, with context on why it worked.
• Micro-influencer briefing, creative guidance, and performance feedback.
• Community management, plus the culture moments ~Pourri can credibly join.

• Organic strategy and end-to-end execution: publishing, distribution, and the real-time calls.
• Her visual identity in social:
  You Tube thumbnails, key art, episode art, graphics, campaign assets. High volume and hands on.
• Shoot day support when needed: props, light set decorating, wardrobe color, and direct assistance to the Founder.
• Potential travel and help capture your own content at events, filming days, and planned…