Lead Generation Specialist

Lead Generation Specialist – Video Monitoring

$70000 - $80000 per year | Addison, TX | On-site | Permanent

Our client is a leading provider of proactive video monitoring solutions designed to prevent crime before it happens.

• Growing company
• Great benefits
• Excellent culture

The Lead Generation Specialist is responsible for building top-of-funnel sales pipeline by identifying, researching, engaging, and qualifying prospective customers. This position generates new business opportunities through outbound prospecting and timely follow-up on marketing-generated leads, and books qualified meetings for the Business Development team to advance and close. The Lead Generation Specialist partners closely with Sales, Marketing, and Customer Success to ensure consistent messaging, high-quality lead qualification, and a seamless handoff of opportunities to Business Development Managers.

This role offers the flexibility of hybrid work; however, occasional travel may be required to fulfil the requirements of the position. This position reports directly to the Company’s Executive SVP, Sales, with a typical work schedule of Monday through Friday, 8:00 am – 5:00 pm (local time). Please note that flexibility to work outside of typical business hours may be required to meet business needs.

The Lead Generation Specialist position is classified as non-exempt.

• Generate and qualify new business opportunities that build a pipeline aligned to growth and revenue targets in specific markets and industries.
• Research and identify prospective customers within target industries, including retail, logistics, utilities, and commercial property.
• Execute outbound prospecting campaigns through phone, email, social, and other channels to engage decision-makers.
• Qualify inbound and outbound leads against established criteria (fit, need, budget, timing).
• Book discovery meetings and product demonstrations for Business Development Managers.
• Achieve monthly targets for outreach activity, qualified leads, and booked meetings.
• Maintain accurate, up-to-date records of all contacts, activities, and lead status in the CRM.
• Prepare lead generation reports and present, as required, with an analysis of results and recommendations on issues, actions, and initiatives.
• Participate proactively in sales strategy, planning and review discussions.
• Work closely with management to develop prospecting strategies and tactical plans to deliver the business objectives.
• Provide management with bottom‑up input to lead and pipeline targets at account, industry, and product level.
• Develop and implement outreach cadences and prospecting plans aligned to the regional business plan.
• Develop a network of contacts to understand current and emerging market needs and trends.
• Monitor competitors’ activity and report promptly on threats, risks, and opportunities.
• Work closely with the Marketing function to convert campaigns and inbound interest into qualified pipeline.
• Follow up promptly on marketing‑generated leads from campaigns, website inquiries, events, and trade shows.
• Provide feedback to Marketing on lead quality, messaging effectiveness, and campaign performance.
• Utilize product and business development training to maximize understanding of products, features, and value propositions.
• Provide Marketing with territory and prospect knowledge and analysis to sharpen campaign targeting.
• Support advertising and promotions campaigns, social media and website content, events, and trade shows with pre‑ and post‑event outreach.
• Work closely with the Business Development team to ensure a seamless handoff of qualified opportunities.
• Engage with Business Development Managers to ensure qualified opportunities are transitioned with complete and accurate context, and expectations are communicated and issues clarified.

• Preferred:
  Bachelor’s degree in business, marketing, or a related field.
• At least one (1) to three (3) years of experience in lead generation, sales development, or inside sales, preferably in B2B technology, security, or services.
• Knowledge of, or strong interest in, the US Security market for remote video monitoring, analytic…