Director, Social Media and Digital Engagement

# Director, Social Media and Digital EngagementUMGCFull Time senior Hybrid Adelphi , Maryland, USPosted 2 days ago##

Role Overview UMGC is hiring a Director, Social Media and Digital Engagement. This is a full-time hybrid role, based in Adelphi. posted 2 days ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.## Resume Keywords to Include Make sure these keywords appear in your resume to improve ATS scoringHTMLORPrinciple Compensation Benefits Director Social Media Sign  up free to auto-tailor your resume with all these keywords and get a higher ATS score##

Job Description Director, Social Media and Digital Engagement Marketing Full  Time, Exempt Regular, Pay Grade 3.3

Location:

Hybrid###

Job Summary The Director of Social Media and Digital Engagement leads UMGC's social media strategy and digital engagement ecosystem to advance the university's mission, visibility, and reputation. This role drives alignment across channels, amplifies authentic community voices, and ensures content is structured for modern digital discoverability, including AI-driven platforms. The Director manages a small team and builds scalable systems that strengthen engagement, workflows, and cross-functional collaboration.

Primary Duties
* Global Social Media Strategy & Institutional Alignment:
Leads UMGC's social media strategy, ensuring alignment with institutional priorities and integration with the broader communications calendar. Partners across the Office of Communications and university stakeholders to deliver coordinated, audience-centered messaging that strengthens brand narrative and engagement.
* Community Engagement & Organic Amplification:
Develops and executes strategies that elevate student, alumni, faculty, and staff voices through authentic storytelling and engagement. Builds scalable approaches to encourage community participation and user-generated content, positioning organic advocacy as a core driver of visibility and reputation.
* Oversees social media platforms, digital engagement tools, and digital signage systems, along with associated vendor relationships, to support publishing, listening, and audience engagement across channels. Uses analytics and insights to continuously refine strategy, improve engagement, and inform decision-making across digital and physical digital channels.
* Digital Innovation & Discoverability:
Integrates emerging best practices in digital communications, including AI-driven search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), into content and campaign planning. Ensures university content and community narratives are structured to be discoverable, credible, and visible across evolving digital and conversational platforms.
* Team Leadership & Operational Management:
Provides strategic direction, coaching, and daily oversight for the digital engagement team, including content creation and community management roles. Establishes clear workflows, roles, and expectations that improve efficiency, empower team autonomy, and sustain high-quality output.

Required

Education and Experience ### Education4-year college degree in Communications, Marketing, or Social Media### Experience
* 7 to 10 years experience in higher education, communications, social media management.
* 3 to 5 years of supervisory experience

Knowledge, Skills, and Abilities
* Demonstrated experience leading social media or digital communications efforts
* Solid understanding of UMGC's mission and the operations of a large public university
* Ability to build and maintain effective working relationships across the institution
* Excellent written and verbal communication skills; sound judgment in representing the university online
* Proficiency with social media and digital communication tools; strong analytical skills with the ability to interpret performance data and audience insights
* Demonstrated ability to lead with limited oversight as a proactive, self-starting operator who can manage teams, workflows, and priorities independently while knowing when to elevate issues; experience leading cross-functional initiatives and influencing stakeholders without direct authority
* Ability to navigate complex situations, manage competing priorities, and handle conflict with professionalism and strong emotional intelligence

All submissions should include a cover letter and resume. UMGC offers competitive compensation and comprehensive benefits for qualifying positions, such as tuition remission, generous leave and healthcare. For detailed benefits information, please visit: (Use the "Apply for this Job" box below)..

The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender…