Territory Sales Representative

Ridge Food service specializes in serving the food and beverage industry by providing high-quality specialty products. We maintain a strong focus on representing the Itaberco & Blackbird ingredient lines. We pride ourselves on delivering exceptional service, quick and efficient distribution, and expert consultation within our product segments. Our mission is to support our clients with unparalleled knowledge and tailored solutions that cater to their unique needs.

At Ridge Food service, we are dedicated to maintaining strong partnerships and fostering growth through relationships and collaboration.

We are seeking a driven, relationship-focused Territory Sales Representative to build our New England territory as we expand with a new distribution facility based in Agawam, MA. This is a hands‑on, in‑market role focused on live product demonstrations, relationship development, and closing operator accounts. Success in this role requires in‑person demonstrations, consultative selling, and consistent weekly travel.

Primary markets include - Massachusetts, Connecticut, Capital Region, NY, Rhode Island

Food and Beverage operators and multi unit groups (restaurants, ice cream shops, breweries, cafes, bakeries, dessert shops, bars, country clubs, hospitality groups)

regional equipment distributors, rep agencies, and adjacent channel partners who drive account access and referral opportunities.

You will receive structured, hands‑on training and mentorship directly from the business owner, whose background includes extensive experience in direct industry equipment sales and our product‑specific sales. This provides you with expert‑level insight, proven sales strategies, and practical field knowledge designed to accelerate your ramp‑up and maximize your earning potential.

• Sales and relationship management skills, with the ability to identify and grow new business opportunities
• Strong communication, presentation, and negotiation skills to effectively connect with clients
• Knowledge of the food and beverage industry or similar markets, with an appetite for understanding and becoming an expert on our specialty product fits
• Strong self‑motivation and organization skills
• Strong closing ability in a consultative sales environment
• Previous experience in sales or food service‑related roles is a plus
• A valid driver's license and willingness to travel within the assigned territory

• Prospect and close single‑unit and multi‑unit food and beverage operators
• Build long‑term relationships with regional equipment distributors and adjacent channel rep groups
• Develop territory‑level demand and market presence
• Consistently build and manage a pipeline to hit revenue targets
• Own and grow your territory as a business within a business
• Weekly travel within the assigned territory (3–4 days/week), with 1–2 days/week in office training/sales meetings, and/or pipeline organization

• 2+ years of outside/field sales experience (Culinary background, familiarity with pastry, frozen desserts, and/or beverages, or Food service equipment a plus)
• Comfortable selling to Food & Beverage operators and ownership groups
• Self‑starter who can build a territory from the ground up
• Organized pipeline manager with strong follow‑through
• Relationship‑driven but results‑focused
• 35k Base salary + Competitive, Clear commission structure
• Strong earning upside, with opportunity to build a high‑growth territory
• Car reimbursement program to support travel across the territory
• Health Reimbursement Arrangement (HRA) to offset qualified medical expenses

If you’re ready to build a market, have a direct impact on company growth, and grow your income based on performance, apply here.

Ridge Food service is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics.