Senior Manager MarTech

Senior Manager, Marketing Technology (Mar Tech)

Eligible for a hybrid work schedule split between home & office, with a minimum of 3 days in the office each week. As our Senior Manager, Marketing Technology (Mar Tech), you'll lead the day-to-day management, optimization, and evolution of our marketing technology and loyalty ecosystem.

In this highly visible role, you'll help shape the future of personalization, customer engagement, loyalty, CRM, and AI-enabled marketing capabilities. Working closely with partners across Marketing, Technology, Analytics, Finance, Loyalty, and Operations, you'll ensure our platforms, data, and processes are integrated and optimized to deliver meaningful business results and memorable guest experiences.

You'll Thrive in This Role If You Are

• Passionate about leveraging technology, data, and personalization to create engaging customer experiences.
• A strategic thinker who can connect technology capabilities to business outcomes.
• Equally comfortable leading initiatives and executing hands-on work.
• A strong collaborator who enjoys partnering across multiple functions and levels of the organization.
• Curious about emerging technologies and excited by the potential of AI-enabled marketing.
• Skilled at translating complex technical concepts into practical business solutions.
• Organized, adaptable, and able to manage multiple priorities in a fast-paced environment.
• Motivated by continuous improvement, innovation, and delivering measurable results.

Here's More Of What You'll Get To Do:

Martech & Loyalty Platforms Management

• Support the execution, management, and ongoing optimization of marketing technology and loyalty platforms, including Salesforce Marketing Cloud, SessionM, personalization tools, analytics integrations, and customer data solutions.
• Partner with business and technology teams to translate business needs into platform enhancements, technical requirements, implementation plans, and operational processes.
• Evaluate current and emerging technologies and recommend opportunities for innovation and future growth.
• Ensure platforms are configured, maintained, and optimized to support business objectives and long-term scalability.

Team Partnership & Cross-Functional Collaboration

• Provide day-to-day guidance, coaching, prioritization, and project management support for the Mar Tech team.
• Act as a hands-on player-coach, balancing leadership responsibilities with direct involvement in platform administration, troubleshooting, testing, campaign execution, and journey development.
• Collaborate closely with Marketing, Loyalty, Digital, Analytics, Guest Services, Restaurant Operations, Legal, Privacy, Technology, and Finance teams.
• Help establish and maintain service levels for platform support, campaign delivery, guest issue resolution, and business requests.
• Identify opportunities to maximize the value of existing technology investments while supporting evolving business needs.

Campaign Execution, Journey Management, & Lifecycle Marketing

• Support and optimize email, SMS, push, in-app, and cross-channel marketing campaigns.
• Leverage Salesforce Marketing Cloud capabilities including Journey Builder, Automation Studio, audience segmentation, campaign orchestration, and automated lifecycle journeys.
• Partner with stakeholders to develop testing strategies, audience experimentation, and optimization initiatives.
• Monitor campaign performance and identify opportunities to improve engagement, retention, conversion, and overall guest experience.

Personalization & Advanced Marketing Capabilities

• Support the implementation of personalization initiatives and AI-enabled marketing capabilities.
• Leverage customer behavior, loyalty insights, and predictive data to improve targeting and relevance.
• Help enhance guest experiences through automation, personalization, and innovative marketing solutions.

CRM, Segmentation & Guest Data Activation

• Oversee CRM and guest data activation processes across connected systems and platforms.
• Execute audience segmentation strategies, control groups, holdout methodologies, and personalized campaign initiatives.
• Partner with cross-functional teams to improve data quality, reporting processes, integrations, and audience availability.
• Troubleshoot and resolve campaign, platform, and data-related issues.

Loyalty Platform Administration and Innovation

• Partner on loyalty platform administration, including promotions, rewards, member segmentation, enhancements, and issue resolution.
• Support future capabilities such as gamification, predictive offers, real-time personalization, and expanded digital engagement.
• Help drive growth in Rewards participation, retention, engagement, and member lifetime value.

Martech Operations, Governance & Support

• Maintain documentation, processes, and operating procedures across the Mar Tech and Loyalty ecosystem.
• Monitor integrations between marketing platforms, loyalty systems, analytics solutions, and enterprise data environments.
• Coordinate platform enhancements, campaign requests,…