Home Care Business Development Liaison

Description

CV at Home is seeking a results-driven Home Care Business Development Liaison to grow its private duty home care services throughout Aiken and surrounding communities. The primary focus of this position is business development, referral generation, lead conversion, client starts, and revenue growth.

The Liaison is expected to actively develop new referral sources and generate prospective-client leads through field outreach, professional networking, community engagement, and consistent follow-up. The position will also respond to leads generated through the company website, marketing campaigns, events, phone inquiries, and other internal sources.

As part of the sales process, the Liaison will meet with prospective clients and families, explain CV at Home services, and conduct an initial service consultation and needs screening using company-provided training and tools. Full assessments, care planning, service onboarding, caregiver management, scheduling, and daily agency operations are handled by the appropriate CV at Home operational or clinical team members.

• Develop and execute a consistent field-based outreach plan to generate referrals, qualified leads, new clients, and revenue.
• Identify, contact, and build relationships with hospitals, skilled nursing facilities, rehabilitation centers, assisted living communities, physician practices, home health and hospice providers, discharge planners, case managers, social workers, senior organizations, faith-based organizations, and other potential referral sources.
• Conduct routine in-person visits, introductions, presentations, follow-up meetings, and relationship-building activities with prospective referral partners.
• Generate leads independently through cold outreach, networking, community presence, and direct relationship development rather than relying solely on company-provided leads.
• Represent CV at Home at community events, health fairs, educational programs, professional networking events, and senior-focused activities.
• Maintain regular contact with referral partners and serve as an accessible, professional resource regarding CV at Home services.

• Respond promptly to website inquiries, phone inquiries, event leads, marketing-generated leads, and referrals received from internal or external sources.
• Qualify prospective clients, identify service needs, and maintain consistent follow-up throughout the decision-making process.
• Meet with prospective clients and families in their homes or another appropriate setting to explain available services, service options, pricing, and the enrollment process.
• Conduct an initial, non-clinical service consultation and needs screening using standardized company tools and training.
• Determine whether a prospective client appears to be an appropriate candidate for CV at Home services and coordinate a timely handoff for the full assessment, agreement, and onboarding process.
• Promote appropriate service recommendations while communicating honestly, compassionately, and professionally with clients and families.
• Maintain accurate and timely documentation of leads, referral sources, outreach activity, follow-up efforts, consultations, conversion status, client starts, and related sales activity in the designated tracking system or CRM.

• Meet established expectations for outreach activity, referral development, qualified leads, consultations, conversions, new client starts, census growth, service-hour growth, and revenue generation.
• Monitor the sales pipeline, identify barriers to conversion, and provide regular updates and reports to…