Regional Event Marketing Manager

Meet Leaf Home. We turn complex home improvement projects and endless to-dos into achievements. With more than 50% of homeowners worried about the cost and effort of home maintenance, we deliver remarkable, end-to-end experiences. And get the job done right, at every step. Bringing innovative products, the best people, and the highest standards to every project.

Trusted by more than 1 million homeowners across the US and Canada, we are America’s largest direct-to-consumer full-service provider of branded home services and products. Our products, including the patented Leaf Filter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.

We are powered by extraordinary people. Our innovative products and reliable services are delivered with convenience, excellence, and quality through 250+ regional sales and installation offices and comprehensive field support offices in New York and Hudson, Ohio. We’re proud to say we’ve been consistently named one of the fastest-growing private companies by Inc. 5000 and recognized as a top employer nationally.

The benefits of working at Leaf Home are wide-ranging and include:

Industry-best compensation packages | Competitive health, dental, and vision insurance | 401k with company match | Paid time off including paid parental leave | Individualized career development programs | Childcare assistance | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as Vet Connect, DEI Committee, Women’s Committee.

Position Summary:

The Regional Event Marketing Manager is responsible for managing a team of Event Marketing Managers and Event Marketers within their designated region. This individual is accountable for their direct report’s performance, ability to exceed revenue targets, maintain budgets, and the successful execution and operations of the Event Marketing Department.

Essential Duties and Responsibilities:

• Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow up
• Identify, schedule, and plan event calendar for team of Event Marketers and Managers in assigned region.
• Responsibility for budgeting and staffing for identified local events
• Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads
• Manage event marketing material and equipment set up and tear down
• Collaborate with Leadership Team to grow brand presence within the local assigned region
• Recruit, hire, train and develop District Event Marketing Managers and Event Marketers to create accountability through established Event Marketing goals and KPIs
• Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
• Track and report event metrics to evaluate performance and ROI of events
• Responsible for exceeding sales lead quotas based upon established KPIs
• Performs other duties as assigned by Directors.

Experience and Minimum Qualifications:

• Bachelor’s Degree preferred, or equivalent combination of education, training, and experience.
• 5 + years of experience of successful multi-unit management positions in direct-to-consumer industries
• Strong recruiting and training skills
• Experience with large scale budgeting and planning with proven track record of managing on a multi-unit or regional level-sales management experience a plus.
• Excellent written and verbal communication skills
• Self-starter with ability to manage and develop others
• Ability to handle multiple priorities at one time
• Strong planning and organizational skills, including attention to detail
• Knowledge of current best practices and new strategies for event marketing
• Travel within the assigned territory as needed
• Ability to work evenings and/or weekends and pre-scheduled events
• Valid driver’s license with reliable transportation to/from assigned events
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Ability to…