Senior Brand Director

Brand Director

The Brand Director is a senior strategic leader responsible for shaping and executing a brand's identity and presence across all prospective student touchpoints. This role leads cross-functional teams to deliver integrated marketing initiatives that build brand equity that drive business impact.

• Brand Strategy & Positioning Develop and implement comprehensive brand strategies to elevate awareness, consideration, and conversion that align with organizational goals.
• Cross-Channel Campaign Leadership Own ideation and execution of campaigns across all marketing channels; digital, social, paid media, and experiential channels.
• Creative & Content Oversight Lead the creative direction—ensuring all content adheres to brand tone, visual identity, and messaging standards.
• Performance-Driven Optimization Monitor campaign performance using key KPIs; iterate and optimize strategy based on data-driven insights.
• Team Leadership & Stakeholder Engagement Manage brand team members; collaborate with internal partners across the university to align brand efforts with organizational priorities.