System Analyst – Adobe Customer Data Platform

Responsibilities

• Elicit, analyze, and document functional requirements for marketing and customer data use cases
• Translate business needs into clear technical stories, acceptance criteria, test cases, and implementation artifacts
• Partner with marketing teams to support user journeys, channel activation campaigns, and personalization use cases
• Support requirements related to Adobe RTCDP and AEP, including:
  Audience definition and activation, Data ingestion and enrichment, Profile and identity considerations
• Facilitate discussions between business, marketing, engineering, and platform teams to ensure shared understanding
• Maintain high‑quality documentation, including:
  Business requirements documents (BRDs), Functional specifications, User stories and process flows
• Assist with validation of delivered solutions against documented requirements
• Use spreadsheets and other analytical tools to support requirement analysis, data validation, and impact assessment

• Experience working as a Technical Systems or Functional Analyst, or similar role
• Familiarity with Adobe RTCDP and/or Adobe Experience Platform (AEP)
• Solid understanding of marketing concepts, including:
  Customer/user journeys, Campaign orchestration, Channel activation (email, SMS, digital channels)
• Strong technical aptitude, including comfort working with:
  Spreadsheets (Excel, Google Sheets), Structured documentation and data‑oriented thinking
• Proven ability to write clear, concise, and actionable requirements
• Excellent communication skills, both written and verbal
  
  Ability to work effectively with cross‑functional teams
• Hands‑on experience with Adobe Experience Cloud tools (e.g., Journey Optimizer, Campaign, Analytics) (preferred)
• Experience working in Agile or hybrid delivery environments (preferred)
• Familiarity with customer data concepts such as profiles, identities, and segmentation (preferred)