Regional Business Development - Healthcare

Regional Director of Business Development

Location: Akron/Canton Market – Northeast Ohio
Reports To: Corporate Director of Business Development

We are seeking an experienced Regional Director of Business Development to lead census growth and referral development across our skilled nursing and post-acute care facilities in the Akron/Canton region
.

This role is responsible for developing strong relationships with hospitals, physicians, managed care organizations, and community partners while ensuring an efficient referral-to-admission process. The Regional Director will collaborate closely with facility administrators, admissions teams, and corporate leadership to drive occupancy, optimize payer mix, and expand market presence.

The ideal candidate is a strategic healthcare sales leader with experience in post-acute care, skilled nursing, or healthcare admissions
, who thrives in a fast-paced environment and is passionate about building partnerships that support patient transitions and facility growth.

• Develop and maintain referral relationships with physicians, hospitals, case managers, discharge planners, and managed care organizations
  .

• Drive census growth and referral volume across assigned facilities.

• Identify market opportunities and develop strategic plans to increase referrals and admissions.

• Monitor local market trends, competitors, pricing, and referral patterns to inform growth strategies.

• Establish strong relationships with Medical Directors and key physician partners to support referral development.

• Represent the organization at community events, healthcare networking opportunities, and industry meetings.

• Oversee and support the referral-to-admission process to ensure timely response and efficient patient placement.

• Collaborate with Admissions Directors and facility teams to ensure rapid referral response and conversion to admissions.

• Evaluate potential residents for clinical appropriateness and placement within facilities.

• Ensure proper documentation, insurance verification, and authorization processes are completed efficiently.

• Maintain visibility on all referral activity and admission status across the region.

• Identify and remove barriers to admissions and work with facility leadership to resolve challenges.

• Provide guidance, training, and support to facility admissions and marketing teams
  .

• Assist with hiring, onboarding, and performance development of business development and admissions staff.

• Work collaboratively with Administrators, Operations leadership, and Corporate Business Development to achieve regional goals.

• Support facility-level sales and marketing initiatives.

• Track and analyze census, referral activity, payer mix, and conversion metrics
  .

• Develop and implement quarterly marketing and business development plans
  .

• Maintain accurate referral tracking and provide regular reporting on sales activity, trends, and outcomes.

• Use data insights to identify opportunities for growth and improvement in admissions processes.

• Bachelor’s degree preferred (Healthcare Administration, Business, or related field)

• 5+ years of healthcare sales, admissions, or business development experience (post-acute, skilled nursing, or hospital preferred)

• Previous experience working with hospital discharge planners, case managers, and referral networks

• Knowledge of Medicare, Medicaid, managed care, and insurance authorization processes

• Licensed Nurse (RN/LPN) preferred but not required

• Strong relationship-building and communication skills

• Proven ability to drive census growth and develop referral networks

• Strong organizational and analytical skills

• Valid driver’s license and reliable transportation

• Ability to travel within the assigned region

• Competitive salary with performance incentives

• Comprehensive benefits package

• Professional growth and leadership opportunities

• Supportive and collaborative healthcare leadership team

• Opportunity to make a meaningful impact in post-acute patient care transitions