Public Relations Specialist

Public Relations Specialist

Somerset County Public Schools CENTRAL OFFICE - Westover, Maryland

Open in Google Maps

Job : 5746635

Final date to receive applications: Jun 10, 2026 11:59 PM (Eastern Standard Time)

Posted: May 29, 2026 4:00 AM (UTC)

Starting Date: Immediately

Somerset County Public Schools is accepting applications for a full‑time, 12‑month Public Relations Specialist position. Under the general direction of the Superintendent, the Public Relations Specialist plans, organizes, coordinates, and monitors the day‑to‑day public relations and communications functions of the school system.

The following duties are representative of the position. Additional responsibilities may be assigned by the Superintendent, Deputy Superintendent, or designee.

• Administers a variety of public relations/information policies and programs for the purpose of conforming to district policies, relevant laws, contracts and agreements.
• Acts as an advisor to administrators, directors, supervisors, coordinators and managers on issues related to public relations for the purpose of ensuring consistent application of policy.
• Communicates with other employees, departments, administrators and the public for the purpose of providing information and assistance concerning public information and related legal requirements.
• Assists with dissemination of information to the general public.
• Collaborates with other district administrative personnel for the purpose of implementing and or maintaining services and programs and lends support by providing research and input as requested.
• Develops, plan and evaluate public relations procedures and policies for the purpose of ensuring the division is operating effectively and efficiently.
• Assists with staff recruitment functions for the purpose of ensuring that selection procedures comply with applicable federal and state regulations. Ensures that recruitment brochures and information are available.
• Collaborates with legal advisors on areas that require legal interpretation.
• Participates in meetings, workshops and seminars for the purpose of conveying and/or getting information required to perform functions.
• Administers the development of manuals, handbooks, and other materials for publication.
• Assists with New Teacher Orientation, staff new hires and transfers by ensuring that press releases are prepared as required.
• Develop and plan the Marketing Plan for the school district. This includes Social Media marketing.
• Plans and directs the opening day of school meeting and the end of year staff appreciation meeting as requested.
• Coordinates all Teacher of Year activities and assists with the County Parent Advisory Council Meetings.
• Works with the PR representative at each school by providing direction, procedures and training.
• Coordinates the website revision regarding recruitment to ensure on‑going efficient Somerset County Public Schools Exposure.
• Coordinates the Public Relations Advisory Board and ensures that meetings are held at least two times per year.
• Maintains the County website and serves as the Connect Ed communications contact.

• Bachelor’s degree from an accredited college or university preferred, preferably in Public Relations, Communications, Marketing, Journalism, or a related field.
• Minimum of three (3) years of experience in public relations, communications, marketing, or a related field preferred.
• Experience in a school system or educational environment is preferred.

• Valid driver’s license required.

• Knowledge of applicable laws, policies, procedures, and current communication trends.
• Strong written and verbal communication skills.
• Ability to analyze information, interpret data, and manage multiple projects effectively.
• Strong organizational and supervisory skills.
• Ability to motivate others and provide constructive performance feedback.
• Ability to prepare and maintain accurate records and reports.
• Proficiency with internet applications, content management systems, project management software, spreadsheets, and word processing software.
• Commitm…