Regional Head of Marketing Job Brooklyn Alabama USA,Marketing / Advertising / PR

Location: Brooklyn

Title: Regional Head of Marketing, New York Markets

Department: Marketing

Reporting to: General Manager, Time Out Market DUMBO and General Manager, Time Out Market Union Square (joint hard reporting line)

Dotted line: SVP Owned and Operated, Global Head of Marketing, Time Out Market

Direct reports (all hard line): Marketing Manager, NY Markets | Social Content Creator, NY Markets | Regional Event Sales and Brand Activations Manager, NY

Location: New York (on-site across Time Out Market DUMBO and Time Out Market Union Square, time split managed through quarterly review)

Salary band: up to $140,000 per annum

Role Overview

We love what we do, and it shows. Time Out Market is the division of Time Out that brings our food and cultural experiences to life for our guests, readers and clients.

We are looking for a senior commercial marketing leader to take ownership of the marketing strategy across both Time Out Market DUMBO and Time Out Market Union Square. This is a portfolio role. The Director of Marketing sits above the site marketing function and owns brand positioning, the forward marketing and content calendar, the marketing P&L, group brand alignment, and the line management of the New York marketing team.

This is a hands‑on strategist role, not a hands‑off director role. The head of marketing will plan a minimum of six months ahead at all times, with a rolling 12-month overarching plan, so that the New York Markets are always six months ahead in the business. The head of will set the commercial direction for site activations and programming, integrate event sales and brand partnerships into the marketing rhythm, and lead a team of three direct reports through a trackable KPI framework.

The role is responsible for ensuring that a $40 to $45 million combined portfolio is supported by a marketing function that operates at the strategic level the business now requires. The Director will provide the direction, calendar and commercial integration that has been missing from the previous site‑led marketing model.

Key Responsibilities

Forward Planning and Calendar Ownership

Build and maintain a rolling 6-month detailed working plan covering campaigns, activations, content, programming, partnerships and event sales pipeline across both sites.
Build and maintain a rolling 12-month overarching plan setting the annual strategic shape: brand campaigns, seasonal moments, major activations, programming themes, partnership pipeline.
Ensure the team is always working six months ahead of the present. No reactive activation planning, no last‑minute campaign briefs, no vendors signed off inside the 90-day window.
Own the content calendar across both sites end to end: brand campaigns, social content, CRM communications, PR moments, paid media.
Run the annual planning cycle with both General Managers and the SVP O&O.

Strategy and Brand

Own the integrated marketing strategy across Time Out Market DUMBO and Time Out Market Union Square.
Set the brand positioning, audience strategy and messaging architecture for both sites in alignment with the Time Out Market global brand.
Hold brand standards authority across all vendor‑facing collateral, menu boards, signage and concession‑led marketing within the Time Out Market environment. Authorised to enforce brand consistency at the vendor level.

Commercial Integration and Sponsorship Drive

Own the marketing contribution to site revenue targets. Marketing performance is measured against site trading outcomes, not vanity metrics.
Integrate the event sales pipeline (delivered by the Regional Event Sales and Brand Activations Manager) into the marketing calendar.
Drive the brand activations programme to actively encourage and secure sponsorship revenue from liquor, beverage, lifestyle and media brand partners. Set the annual sponsorship and brand partnership revenue target with the GMs.
Lead the strategic conversion of brand relationships into hosted events, themed takeovers, seasonal activations and exclusivity deals.
Review and approve all major marketing investments and contracts within the agreed budget envelope.

CRM, Data and Customer Strategy

Own the customer data and CRM strategy across both…