Senior Manager Brand & Marketing Strategy

Benefits

• Fun, positive work environment
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance
• 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule

Alabama Outdoors is a modern active lifestyle retailer rooted in the communities we serve. With five retail stores and a growing e‑commerce business, we are evolving from a traditional outdoor retailer into a broader active lifestyle brand built around premium products, meaningful customer experiences, and a clear point of view. We believe great marketing should do more than look good. It should tell a clear story, drive traffic, support the product priorities of the business, strengthen customer relationships, and help our stores and e‑commerce channel grow.

Alabama Outdoors is looking for a hands‑on marketing leader who can build, not just manage. This role owns the marketing function – brand direction, campaign planning, marketing calendar, agency management, merchant‑marketing alignment, customer segmentation, and team leadership – across five retail stores and a growing e‑commerce channel. The Senior Brand Manager & Marketing Strategy will step into a leadership role within the marketing team from day one, while being supported through an intentional onboarding and transition period.

The first phase of the role will focus on learning the business, building trust with the team, understanding AO’s current marketing rhythm, and partnering closely with leadership. As that foundation is established, this person will help lead brand direction, direct all digital strategy, campaign planning, marketing calendar ownership, agency coordination, photo shoot coordination, customer segmentation, performance accountability, and cross‑functional alignment across merchandising, e‑commerce, store operations, community, and external partners.

The title is Senior Brand Manager, but the scope is intentionally broad. We are looking for someone with the experience, maturity, leadership instincts, and builder’s mindset to help guide the full marketing function while staying close to the work. AO is a business in active transition, and this person is coming in to help build a stronger marketing operating system, not simply inherit a finished machine.

This is not a role where creativity alone is enough. Marketing at AO must be clear, measurable, executable, and accountable. This person must be able to think strategically, lead people well, stay close to the details, and make sure the work actually gets done.

You are a builder, a storyteller, an operator, and a standard‑setter. You see the full picture: brand, revenue, stores, e‑commerce, merchandising, customer data, culture, community, and execution. You have strong creative instincts, but you also understand that marketing has to drive business outcomes. You know how to turn a product priority, seasonal moment, customer insight, or brand idea into a campaign that can actually be executed across stores, e‑commerce, email, SMS, paid media, organic social, signage, and local marketing.

You do not just set strategy. You rally people around it, clarify ownership, remove confusion, and make sure the work gets done. You are comfortable moving between a campaign review, a media plan, an email calendar, a store execution plan, a merchant priority conversation, an agency call, and a sales dashboard without losing focus or momentum. You lead by example, communicate with clarity, and hold yourself and your team accountable to outcomes, not just effort.

You are equally comfortable shaping marketing direction and getting into the weeds of campaign execution. You care deeply about the AO brand, the customers we serve, the products we carry, and the people on your team. You are energized by what Alabama Outdoors is becoming: a modern active lifestyle retailer with a clear identity, a growing presence, and a standard worth representing.

• Develop and execute an integrated marketing strategy that drives brand awareness, store traffic, e‑commerce traffic, conversion, AOV, revenue,…