Marketing Research Consultant - Data Solutions Department; Osaka; A&M

Job Opportunity

Ad & Media Company provides advertising and marketing services, including digital advertising, research, and influencer business. Its appeal lies in its ability to offer end-to-end solutions for all aspects of marketing, from upstream strategy formulation to downstream execution such as ad operations, performance measurement, and data analysis. Marketing-related businesses include "Rakuten Marketing / Link Share," which provides general digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other wide-ranging marketing businesses.

This environment allows you to place yourself in an organization that forms the core of Rakuten Group, leading to your personal growth and career advancement.

In an era characterized by the increasing diversification of lifestyles and values, the challenges in marketing research are becoming ever more sophisticated and complex. To address these shifts and derive deeper, more fundamental insights, our mission is to leverage over 100 million big data points connected by Rakuten Group's common  aim to provide new value across the entire customer marketing process through the composite utilization of this data.

Within the Rakuten Group, expectations are growing for new data businesses that capitalize on our unique and vast data assets. In December 2024, we executed an organizational restructuring, integrating Rakuten Insight, Inc., Rakuten Insight Global, Inc., and the Super Mini Job business. This move established a stronger synergy creation system for data utilization. Under this new structure, we aim to further accelerate the application of AI technology.

Our goal is to achieve automation and sophistication in data analysis, enable real-time insights, and enhance the quality of decision-making support. Through these efforts, we strive to create new value that innovates corporate marketing activities.

The department to which Marketing Research Consultants (MRCs) belong is tasked with the mission of fundamentally resolving clients' marketing challenges, leveraging Rakuten Group's overwhelming data assets and one of Japan's largest research panels. A key characteristic of this role is the ability to be involved in the entire marketing process, extending beyond just planning and proposing marketing research. This includes project management, collaboration with data analysis departments, support for advertising effectiveness measurement, and assistance in formulating brand strategies.

We are also focusing on products that utilize AI. Furthermore, our client base is exceptionally diverse, ranging from operating companies and advertising agencies to other Rakuten Group companies, and even domestic and international brand enterprises. This provides an opportunity to gain experience in solving challenges across a wide array of industries. In recent years, we have also been concentrating on the global research domain, offering increasing opportunities to engage in projects targeting overseas markets, primarily in Asia, and participate in international research projects.

This environment, where you can be involved consistently from strategic proposals and data analysis to execution support, allows you to hone multifaceted skills that go beyond the conventional scope of a "research company." It is an ideal workplace for individuals who aspire to enhance their comprehensive capabilities in sales, consulting, and marketing. Additionally, Rakuten Group's unique open culture, clear evaluation system, and flexible workstyle support system are well-established, providing an environment where highly motivated individuals can build long-term careers.

This position is being opened for our continued growth and expansion.

We provide marketing research solutions utilizing Rakuten Group's big data and Rakuten Insight's awareness data to "major manufacturers of food, beverages, daily necessities," "major media companies, major advertising agencies," "research firms, and consulting firms." Main duties include:

• Hearings and proposal activities regarding marketing issues for clients in charge
  - In-depth sales to existing departments and data product proposals
  - Pure sales to new departments, introduction of capabilities, etc.
• Project management for orders, including submission, delivery, billing, and after-sales follow-up.
  
  - Overall management as the person in charge of the project in collaboration with the director and researchers
  - Estimates, schedules, and other general client support
  - Cost management of outsourcing expenses, acceptance inspection, administrative work related to billing, etc.
• Promoting business improvement activities and creating systems that contribute to sales expansion/profit generation
  - Improve the efficiency of routine work and strengthen collaboration with directors and research teams
  - Promote activities and initiatives that contribute to…