Sr. Product Manager

Job Summary

• Position TIS as the preferred product supplier by remaining abreast of market, identifying competition, understanding, and analyzing the environment to serve as an information resource for customers and all functional areas.
• Develop comprehensive marketing plans and product forecasts based on customer information and market analysis.
• Analyze and report on product usage trends, sales and competitive information, revise and coordinate with manufacturing necessary production forecasts for the US market to ensure adequate inventory of products.
• Develop sales and marketing tactics to include but not limited to brochures, trade advertising, training manuals, show materials and other collateral materials with input from Marketing and Sales.
• Partner with Sales Leadership and Field Clinical Services to establish new sales channel and ensure appropriate case volumes to meet business case.
• Identify and propose new projects/business case or pursue product line extensions, labeling revisions, clinical studies, and any other activities to enhance the performance or value of the product line and maximize earnings.
• Prioritize and sequence new product development pipeline in conjunction with Marketing Management and define/optimize process for collection of marketing inputs to support the new product development process.
• Support sales education and routinely communicate with the sales force regarding product updates and availability, competitive activity, sales positioning, best practices, and new product development updates.
• Develop rationale and make recommendations to management on pricing, manufacturing, packaging, distribution, promotion, market research, regulatory, legal and any issue which impacts product responsibility.
• Maintain active contact with key physicians regarding clinical research as it relates to current and future product requirements.
• Responsible for Key Opinion Leader (KOL) Advisory Panel to support the business. Key objectives for panel include identifying and quantifying new product opportunities based on emerging trends and procedures, collecting input on new product development initiatives, and accelerating market evaluation testing and clinical study activities.
• Construct Marketing Specifications Documents (MSDs) to support new product development and serve as the primary contact for product development engineers and R&D leadership team. This includes hosting of monthly/quarterly project updates and creating/leading marketing advisory teams, collecting and summarizing voice of customer inputs on key performance criteria, intended use, indications for use, competitive products and positioning, and market and sales opportunity.
• Primary responsibility for representing marketing/customer on new product development teams to support the business. This includes regular in-person attendance at core team meetings at offsite R&D facilities.
• Primary responsibility for Market Evaluation activities in conjunction with the Field Clinical team. Includes identification and recruitment of physicians, scheduling and execution of evaluation cases, and reporting back to product team and senior management with “go-to-market” recommendations.
• Partner with Medical Affairs team including CMO, to identify Centers of Excellence and KOL partnership opportunities across the US, strategically identify sites based on market dynamics and other considerations; build stakeholder relationships.

• May foster experiential marketing campaigns targeted beyond Interventional Physicians to plan and execute marketing programs for other key stakeholders as the business moves into other revenue generating markets / product segments requiring:
  • Management of third-party engagements for determining strategic pricing models.
  • Collaboration across various divisions of Terumo to bring together a product project management plan that may entail a large piece of capital equipment, complex/high priced disposable, as well as to develop and sell warranty and service programs not already existing.
  • Strategy to service and how to source and implement a viable Field Team of engineers for initial installation and…