Associate Director of HCP Branded Strategy and Marketing

Job Summary

We are seeking an Associate Director of HCP Branded Strategy and Marketing to lead our brand strategy for an upcoming launch. This pivotal role blends strategic vision, data‑driven leadership, and a deep understanding of HCP behavior to deliver an exceptional customer experience.

As the Associate Director of HCP Branded Strategy and Marketing, you will champion Takeda’s culture and values while leading the HCP branded strategy for an upcoming launch. The ideal candidate combines strong HCP marketing and strategy development with a mindset of curiosity and adaptability, proactively embracing innovation to drive both efficiency and innovation. You will partner cross‑functionally across HCP, Consumer, Field Teams, and other cross‑functional teams to bring to life a seamless, insight‑based marketing ecosystem that motivates HCPs and drives brand success.

This candidate will report to the Director of HCP Marketing.

• Oversee end‑to‑end brand management
  , ensuring alignment with business objectives and HCP priorities.
• Lead creation, development, and delivery of core brand materials including message development.
• Serve as the HCP branded strategy lead during annual planning cycles
  , collaborating with cross‑functional teams and aligning objectives.
• Partner with the Medical Commercial team on HCP advisory board to identify opportunities for improved HCP engagement and ensure alignment with field feedback.

• Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive‑level reporting.
• Foster a strong partnership with the medical team to ensure medical accuracy and compliance in promotional activities.
• Evaluate performance through campaign measurement frameworks and optimize based on ROI, marketing mix model, and other analytics.

• Manage the branded marketing budget and external agency relationships, ensuring efficiency and value.
• Provide leadership and direction within cross‑functional teams, effectively guiding initiatives and peers even when not in a formal management position.

• Bachelor’s degree
• At least 5‑10 years of marketing in the healthcare industry with increasing responsibilities in sales or related functions Healthcare related experience
• Deep understanding of the brand/franchise, and how to effectively engage HCPs
• Extensive experience in marketing strategy and tactic design
• Experience leading cross‑functional and agency teams and managing large budgets.
• Strong strategic, analytical, and communication skills with the ability to influence senior stakeholders.
• Demonstrated leadership
  , business acumen and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
• Capable of leveraging data and analytics to distill insights and drive data‑based decision making.
• A demonstrated ability to process complex information and summarize it concisely in a professional manner and in a time sensitive environment is required.
• Demonstrated comfort with emerging technologies, adaptability to new digital tools, and openness to adopting AI‑enabled processes to enhance efficiency and effectiveness for customers.

• MBA
• Prior pharma launch experience
• Commercial experience in dermatology or immunology an asset (e.g., Psoriasis)

USA - MA
- Cambridge
- Kendall Square - 500

Full time;
Employee;
Fixed Term (Fixed Term)

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

U.S. based employees may be eligible for short‑term and/or long‑term incentives. Employees may also be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short‑term and long‑term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well‑being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.