Retail Project Manager​/Extended Reality; Japan

Extended Reality Product & Marketing Manager

The ZEISS Group traces its origins to 1846, when founder Carl Zeiss established a precision mechanics and optics workshop in Jena, Germany. What began as a small workshop has grown into a global leader in optical and optoelectronic technology.

In Japan, ZEISS has been a trusted partner since 1911. Today, Carl Zeiss Co., Ltd. operates with approximately 400 employees across five locations, delivering cutting-edge solutions and dedicated service to customers nationwide.

ZEISS Japan serves as a strategic partner across diverse industries—including semiconductors, automotive, mechanical engineering, biomedical research, and medical technology. We are also a leading manufacturer of eyeglass lenses, camera lenses, and binoculars, bringing precision optics into everyday life.

The Extended Reality Product & Marketing Manager is responsible for the localization and translation of global XR solutions into a clear market offer, a strong local customer experience, and effective commercial execution in the market. The role connects global XR strategy with local implementation by aligning cross-functional stakeholders, supporting rollout readiness, and driving adoption across online and offline channels.

Role & Responsibilities

• Lead or support go-to-market planning, including launch readiness, channel activation, system set-up, marketing coordination, and cross-functional execution.
• Conduct market, customer, competitor, and operational analysis and identify adoption barriers, localization needs, market constraints and operational gaps
• Translate market insights into recommendations for product roadmap, commercialization priorities, and market improvement actions
• Develop and adapt product positioning, messaging, and value propositions for the local market in alignment with the global XR team
• Align cross-functional local stakeholders, including sales, marketing, operations, commercial, customer service, and regulatory
• Local project management for market enablement incl. tracking readiness, launch progress, and execution quality
• Lead coordination of the local rollout of online journey
• Steer offline retail enablement in the market, including ECP selection, onboarding, staff training, and quality audits.
• Create sales enablement tools such as product narratives, training materials, launch toolkits, and competitive guidance for commercial teams.
• Handle customer escalation cases in alignment with local stakeholders, for example customer service, regulatory, and marketing.
• Monitor customer feedback, adoption performance, and business KPIs after launch, and refine local execution accordingly.
• Lead implementation of local improvement initiatives and informs XRX about improvement needs.
• Ensure close alignment with the global team to define support needs

Education / Professional Certification

• Bachelor's or Master's degree in Business, Marketing, Digital Commerce, or related field

Experience

• 3 + years of relevant professional experience managing omnichannel retail, product marketing, product management, online / offline retail, omnichannel operations, project management, stakeholder management
• Proven track record in optical or health care industry a plus
• Experience with international rollouts and omnichannel strategies
• Optional:
  Experience with consumer tech, medical device, optical retail

Knowledge / Skills / Other characteristics

• Proven track record in successfully managing multi-workstream initiatives or roadmap-related programs in a retail or B2B2C context
• Experience managing local rollouts and coordinating cross-functional stakeholders in a matrix organization.
• Strong understanding of product marketing fundamentals, including segmentation, positioning, messaging, launch planning, and go-to-market execution.
• Excellent communication and cross-functional leadership skills; capable of influencing at multiple levels
• Ability to identify operational gaps, localization needs, and market constraints and translate them into practical actions.
• Strong stakeholder management skills across sales, marketing, customer service, regulatory, retail operations, and global teams.
• Analytical mindset with the ability to…