Marketing Manager

EOE Statement United Bank is an affirmative action and equal opportunity employer. We consider all qualified applicants without regard to race, color, religious beliefs, sex (including pregnancy), sexual orientation, gender, gender identity, marital status, age, physical or mental disability, genetic information, status as a protected or disabled veteran, national origin, or any other protected characteristic as required by applicable federal, state or local law.

United Bank is a growing $1.4 billion community bank operating 24 locations in Southwest Alabama and Northwest Florida that is proud to be a certified Community Development Financial Institution. We offer competitive salary and an exceptional benefit package including BCBS medical, dental, vision, 401k with company match up to 5 ½%, profit sharing, annual bonus opportunity, and more!

The Marketing Manager is responsible for coordinating execution of marketing initiatives across the bank. This role supports campaign coordination, workflow management, project tracking, and cross‑functional communication to help ensure marketing initiatives are delivered consistently, accurately, and on schedule.

• Coordinate execution of marketing campaigns across digital, branch, website, email, social media, print, and traditional channels.
• Assist with management of marketing workflow, project timelines, deliverables, and campaign coordination across multiple initiatives.
• Work with the marketing team and internal business lines to support alignment, communication, and coordination across marketing initiatives.
• Coordinate with external partners to support project execution and follow‑through.
• Support development and coordination of marketing materials and customer communications while helping ensure alignment with brand standards, compliance requirements, and approved messaging.
• Assist with campaign tracking, reporting, project organization, and identification of workflow improvement opportunities.
• Any other duties as assigned by Management.

Carries out supervisory responsibilities in accordance with the organization’s policies, procedures, and applicable laws. Provides guidance and oversight to and is responsible for the coordination and evaluation of the assigned team. Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; performance management; employee compensation; approving expense reports; addressing concerns and resolving problems.

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 5+ years’ progressive experience in marketing, project coordination, campaign support, or related experience.
• 1+ year of experience in a supervisory or team lead capacity.
• Excellent organizational skills and ability to execute deliverables timely in a fast‑paced environment.
• Excellent attention to detail and follow‑up.
• Demonstrated comprehensive understanding of branding, marketing workflow coordination, campaign execution, and customer engagement strategies.
• Proficiency using Microsoft Office Suite and familiarity with marketing tools and platforms.

• Master’s degree in Marketing, Communications, Business Administration, or related field.
• 8+ years’ progressive experience in marketing or related field.
• Experience working in financial services or a banking environment.
• Demonstrated experience supporting multi‑channel marketing initiatives.
• Strong understanding of marketing workflow coordination and campaign execution.

• Leadership ability to provide employees with timely, candid, and constructive feedback; develop employees to their fullest potential by providing challenging opportunities; develop appropriate talent pool to ensure succession planning.
• Leadership skills to hold themselves and their teams accountable for performance and teamwork.
• Excels at employee recruiting, recognition, retention, and development.
• Change management…