Marketing Manager

Law Lers Barbecue has been part of North Alabama since 1979.

What started as one family-owned restaurant is now

15 restaurants across North Alabama and Southern Tennessee, and the recipe

hasn’t changed: fresh, never-frozen pork, smoked low and slow – the pulled

pork, the ribs, the stuffie taters that keep folks coming back week after week.

Our guests give us sterling reviews across the board for our “Tickled Pink”

service. Those numbers don’t come from marketing. They come from the food and

the people who serve it. A big part of what has made

Law Lers successful is that we protect what works, invest in what can be better,

and never compromise on the food. This role is a big part of that.

We’re hiring our first in-house Marketing Manager, based in Huntsville. Your primary responsibility is to grow

restaurant traffic and repeat visits across our 15 locations. Historically,

most of our marketing has run through outside partners. You’ll bring focus and

consistency to how Law Lers shows up in our communities and online.

You’ll direct our outside marketing partners and lead local events and partnerships, social and email,

and the advertising behind them. You’ll also generate catering demand in

partnership with our Catering Sales Coordinator, who owns catering prospecting,

guest relationships, and the sales process. We’ll fund outside help for bigger

photo and video productions so you can focus on reaching guests and improving

results. This is a build-it role. You’ll be our first and, for now, our only marketing hire, working directly with our

President and VP FINANCE. We’ve set aside a budget for outside coaching and

conferences so you’re not building alone. There’s real room to make it your own.

• Local and community marketing. Build a prioritized local marketing calendar across

  our 15 restaurants, including events, sponsor ships, school and church

  partnerships, and charity tie-ins like “Potatoes with a Purpose.” Give each

  activation a clear audience, budget, restaurant partner, and measurement plan.

  Coordinate community outreach with the Catering Sales Coordinator to avoid

  duplicate approaches to the same organization.

• Content creation. Own the content plan and shoot

  the everyday material yourself – the phone-in-hand moments in our restaurants.

  For bigger productions, you’ll direct a project-based photo and video partner

  on a budget you control. Real food, real portions, real team members – the way

  our guests actually experience Law Lers.

• Social media. Own our social calendar and brand voice across Instagram, Facebook, and Tik Tok.

  Focus effort on the channels that reach our guests and drive action, using

  outside partners where appropriate.

• Email and guest retention. Write to our VIP list in Law Lers’ warm, familiar voice. Use

  email and available loyalty tools to encourage first visits, repeat visits, and

  reactivation. Test offers and messages, and measure visits and orders where the

  data supports it.

• Digital advertising and budget. Recommend the marketing plan and budget for

  President approval, with VP FINANCE input on economics. Manage approved

  spending across search, social, and local campaigns. Set up practical tracking

  before launch and work with the VP FINANCE to assess returns after advertising

  costs, discounts, and relevant fees.

• Agency and vendor management. Direct our outside

  SEO, creative, and media partners. Agree on the results up front, review their

  work against those results, and tell us plainly when a relationship should be

  renewed, renegotiated, or ended.

• Catering marketing support. Create catering campaigns, website inquiry paths, and

  sales materials that help guests choose Law Lers when feeding a crowd. Route

  inquiries promptly to the Catering Sales Coordinator and review…