Sr Digital Marketing Specialist

Ariston Group is a global leader in sustainable climate and water comfort, listed on Euronext Milan. In 2025 the group reported 2.7 billion-euro revenues, with almost 11,000 employees, direct presence in 41 countries in 5 continents, 32 production sites and 31 research and development centers. The group demonstrates its commitment to sustainability through renewable and high-efficiency solutions, including heating heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling, electric components, and solar thermal systems, while continuously investing in technological innovation, digitalization, and advanced connectivity solutions.

The group operates under global strategic brands Ariston, Wolf and Elco, and brands such as Calorex, NTI, Atag, Domotec, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and combustion technologies business.

The Senior Digital Marketing Specialist will play a vital role in our marketing team by developing, executing, and optimizing Ariston's digital marketing strategy across owned, paid, and earned digital channels for our US & Canadian markets. This role drives brand awareness, lead generation, audience engagement, campaign performance, and customer communications through websites, email marketing, CRM, SEO/SEM, social media, marketing automation, analytics, and digital content.

• Partner with Marketing Communications, Channel Marketing, Sales, Training, and product stakeholders to develop digital programs that support launches, events, training, promotions, and customer education.
• Develop and execute integrated digital marketing strategies that support brand awareness, lead generation, customer engagement, and business growth across B2B and B2C audiences.
• Plan, launch, monitor, and optimize digital campaigns across email, paid search, display, social media, content syndication, and other digital channels.
• Manage campaign calendars, messaging, audience segmentation, testing plans, and performance reporting to ensure campaigns are delivered on time and aligned with business objectives.
• Partner with Marketing Communications, Channel Marketing, Sales, Training, and product stakeholders to develop digital programs that support launches, events, training, promotions, and customer education.
• Stay current on digital marketing trends, tools, platform changes, and best practices, recommending new approaches that improve reach, engagement, conversion, and return on investment.

• Manage and maintain brand websites and digital platforms, ensuring content is accurate, current, optimized, accessible, and consistent with brand guidelines.
• Lead SEO initiatives including keyword research, on-page optimization, metadata recommendations, technical issue coordination, and content improvements that increase organic visibility.
• Support SEM and paid media initiatives by coordinating campaign setup, audience targeting, keyword strategy, budget pacing, creative testing, and performance optimization.
• Create, coordinate, and publish digital marketing content and assets for websites, landing pages, email campaigns, paid media, and other digital channels.
• Support graphic design needs for digital marketing initiatives by creating or adapting on-brand visuals, layouts, and creative assets for web, email, social media, paid media, presentations, and other digital communications.
• Collaborate with internal teams and external vendors to improve website performance, user experience, landing page effectiveness, digital content quality, and campaign conversion rates.

• Track, analyze, and report on digital marketing performance using…