General Manager, Sponsorship and Ticket Sales; Jacksonville State University

General Manager, Sponsorship & Ticket Sales

Playfly Sports is looking for a General Manager, Sponsorship & Ticket Sales to join our team at Jacksonville State University.

This position, as a department head, will manage all aspects of sponsorship sales, activation and fulfillment. This position will also manage a ticket sales team that performs outbound and inbound ticket sales, service & retention efforts, and ticket operations on game days.

The General Manager has overall responsibility for generating new revenue, servicing existing ticket/sponsorship accounts, ensuring that sponsorship and ticket sales revenue goals are met, and will be integral in the development of sales and service strategies.

What You'll Accomplish

• Lead sponsorship sales presentations that execute against short and long-term department objectives
• Retain and grow existing partnerships while creating new ones through a relationship-based approach
• Serve as a member of the external operations team, and participate in weekly leadership meetings
• Conduct daily sales and relationship cultivation phone calls, messages (electronic, mailings, etc.) with season ticket holders, sponsors, businesses, individuals, groups and prospective buyers
• Prospect and target new sales opportunities to include sponsors, season tickets, and courtside tickets, and group tickets
• Negotiate and execute contracts, and determine fair value of all assets associated with sponsorship
• Develop and execute approved Annual Business Plan and Operating Budget
• Lead in the development of ticket marketing, game promotion, and ticket pricing tactics
• Work with the university liaison to develop, present, and communicate sponsorship and ticket sales strategies, procedures, and processes
• Ongoing development of New Ticket Sales program in the following areas: new business generation, season tickets, development of sales and service strategies, development of best practices and results tracking and reporting
• Track and report daily, weekly and monthly sales figures and relevant accountability
• Provide Proof of Fulfillment for in-venue sponsorship elements
• Oversee sales of ticketed sports through outbound and inbound sales
• Provide superior customer service to university fans
• Hit and surpass annual sales goals, team and personal
• Create key sales strategies and go-to-market plans that generate long-term revenue
• Own reporting and prospect pipeline in a way that communicates well to all stakeholders
• Manage and track all marketing inventory while creating new assets and owning the fulfillment process
• Create and deliver marketing contracts and agreements
• Assist with corporate hospitality, tickets, in-game promotions and other activities
• Meet and exceed annual department and individual sales goals
• Develop and execute approved annual business plan and operating budget
• Recruit, hire, train, retain, and lead ticket sales and service team members who are focused on new business, group sales, retention, and ticket service (box office/ticket operations)
• Exceed client expectations in revenue generation and customer service
• Evaluate team members performance and development through consistent coaching with a clear and individualized development plan
• Work with the university liaison to develop, present, and communicate ticket sales strategies, procedures, and processes
• Collaborate with external team to present comprehensive plans, outlining key goals, initiatives, and strategies to coaches and sport supervisors.
• Other job-related duties as assigned

What You'll Bring

• 3-5 years in a revenue generating role and minimum of two (2) years in a sales leadership position
• 1 year Sponsorship Sales experience preferred
• Experience with box office and ticket operations duties preferred, but not required
• Bachelor's degree is preferred but not required
• Proven track record of success around sales and service for both tickets and sponsor ships
• Strong work ethic, honesty, open to learning, passion for sports revenue, positive attitude, leadership, and high levels of productivity
• Experience with ticketing software and CRM program, familiarity with Vivenu and Salesforce preferred
• Problem-solver, intrinsically motivated, consistent, and ability to…