Consumer Growth Lead in Alameda, California

Consumer Growth Lead

About Paloma:
Parenting is the most common and consequential form of work in every society. Globally, more than two billion people are raising the children who will define the future. Despite the vital and transformative nature of parenting, we make it so hard for parents to do the one thing they care about most: helping their children thrive. Families deserve better! Paloma is a venture-backed startup that helps parents accelerate their kids learning in just 15 minutes a day.

We currently help parents teach foundational literacy and numeracy skills through short, engaging lessons delivered via mobile app. Long term, we're building the operating system for parenting—a platform that helps families navigate every stage of their childrens development: from infancy to college applications, and everything in between. Today, 55 of the nation's largest school districts including New York City Public Schools, Los Angeles Unified, and Houston ISD purchase Paloma on behalf of their families.

In districts that have historically struggled to engage families, we're getting most parents to successfully tutor their kids using Paloma. Families are remarkably engaged:
Paloma's monthly retention exceeds that of Duolingo and Candy Crush. Last year, families using Paloma accelerated reading growth by 64%, with even larger gains for multilingual learners. The impact is comparable to private tutoring (0.26 SD), but without the expense. As one superintendent put it, "Paloma awakens the sleeping giant of parents as tutors." Paloma's next chapter is to make the product accessible to families direct-to-consumer.

Duolingo built a massive business around people's desire to learn languages. We believe an even bigger opportunity exists around parents' desire to help their children thrive. That's where you come in. We're looking for the consumer marketing intrapreneur who will help us create a world in which every parent is enabled to support their childrens learning and success.

About the role:

On the heels of an oversubscribed Series A, Paloma is on track to triple again this year. We've proven that districts can get parents to build a daily tutoring habit. Now we're opening a second growth channel: direct-to-parent. We're looking for a world-class Consumer Growth Lead to own the launch of Palomas consumer motion. Your mandate is broad and bold: to discover the repeatable go-to-market playbook that gets thousands—and soon millions—of parents to try Paloma, build a habit, and pay for the product.

This is not a typical marketing role. You won't inherit a polished channel mix, a mature brand calendar, or a giant budget. You'll be Paloma's consumer intrapreneur: rapidly testing parent creators, homeschool communities, Facebook parent groups, Tik Tok, referrals, paid social, districts as a distribution channel, and anything else that might unlock growth. The right person brings a marketing skillset to a much more entrepreneurial challenge—A/B testing our way to a scalable consumer business.

You'll work closely with Paloma's CEO & Cofounder and partner tightly with product, sales, and customer success. This is a singular opportunity to grab a prime seat aboard this rocket ship!

What you'll do:
Own Consumer Growth Own Paloma's direct-to-parent growth strategy from first experiments to scalable playbook. Set clear targets for acquisition, activation, trial-to-paid conversion, retention, CAC, payback, referrals, and revenue. Build the weekly growth rhythm: ship experiments, read the data, kill what doesn't work, and double down on what does. Test & Scale Distribution Channels Build a creator and influencer engine across parents, teachers, reading specialists, homeschool voices, and trusted education experts.

Experiment across Tik Tok, Instagram, Facebook parent groups, homeschool communities, referral loops, paid social, lifecycle email/SMS, landing pages, and content/SEO. Test schools as a parent acquisition channel. Turn Insight into a Playbook Develop positioning, ad creative, emails, SMS, and parent-facing stories that convert. Partner with the product team to improve onboarding, habit formation,…