Senior Business Systems Analyst, CRM

As a Senior Business Systems Analyst, CRM at Penumbra, you will play a critical role in determining the company's long term goals. The Senior Business Systems Analyst, CRM is part of the IT functional team responsible for scoping, designing, and delivering technology solutions that enable and optimize Sales, Sales Engagement, Field Inventory Management (FIM), Marketing, and Service capabilities. This role primarily supports Salesforce Sales Cloud, Marketing Cloud, and Life Sciences Cloud, along with related commercial platforms and connected enterprise systems including ERP, analytics, data, and engagement applications.

This position partners closely with business and operations stakeholders to translate strategic priorities and operational needs into scalable business capabilities, process improvements, and user-focused solutions. The role combines business analysis, process design, Salesforce platform knowledge, and cross-functional collaboration to improve sales execution, territory and alignment management, customer engagement, field inventory workflows, and commercial insights.

The Senior Business Systems Analyst is expected to lead complex requirements and process analysis, support roadmap execution, and help shape solutions that are practical, compliant, scalable, and easy for sales reps and other end users to adopt. This role should bring strong user experience thinking to simplify workflows, improve screens and page layouts, reduce friction, and make systems more intuitive and efficient.

• Partner with Sales, Sales Operations, Marketing, Customer Service, Field Inventory, and related business teams to understand business needs and translate them into scalable system capabilities, enhancements, and process improvements.
• Lead business analysis and solution design across Salesforce and related commercial platforms, including Sales Cloud, Marketing Cloud, and Life Sciences Cloud platforms.
• Support Sales capabilities including lead management, account and contact management, opportunity management, quoting support, pipeline visibility, sales engagement, and rep productivity workflows.
• Support and enhance territory management, sales alignment, role hierarchy, user visibility, and access models to ensure the right user experience, reporting structure, and data access across the sales organization.
• Support the design and continuous improvement of Field Inventory Management (FIM) capabilities, including inventory visibility, field inventory transactions, replenishment-related workflows, audit and scanning processes, reconciliation, returns, and integration points with ERP and other enterprise systems.
• Lead current-state and future-state analysis across key commercial workflows such as Campaign to Lead, Lead to Opportunity, Lead to Account, Quote to Order, Order to Cash, and field inventory operational processes, identifying opportunities for simplification, automation, and improved user experience.
• Partner with stakeholders to define, analyze, prioritize, and document business requirements, business rules, user stories, acceptance criteria, process maps, user flows, and functional specifications.
• Work with admins, developers, architects, integration teams, QA, and business stakeholders to support end-to-end solution delivery across design, build, testing, deployment, and stabilization.
• Support Salesforce administration and configuration activities as needed, including page layouts, Lightning pages, custom objects, fields, validation rules, reports, dashboards, flows, and related platform features.
• Identify opportunities to use Salesforce Flow and related platform capabilities to streamline business processes, improve routing and onboarding, reduce manual work, and support scalable operations.
• Support sales intelligence, insights, dashboards, and reporting capabilities that improve visibility into accounts, opportunities, territory performance, field activity, customer trends, and overall rep effectiveness.
• Contribute to the evaluation and practical application of Agentforce, Data Cloud, AI-enabled workflows, and other emerging Salesforce capabilities where they can improve business…