Digital Marketing Domain Delivery Lead

Job Title:

Digital Marketing Domain Delivery Lead

Location:

Alameda, CA(Onsite)

Job Type:
FTE

• 12+ years of overall IT experience, with 8+ years in Digital Marketing/Mar Tech solution delivery, leading enterprise-scale transformation programs.
• 5+ years of experience designing and delivering Salesforce Marketing Cloud (SFMC) solutions, including Journey Builder, Email Studio, Automation Studio, Contact Builder, and customer journey orchestration.
• 5+ years of experience leading business-facing engagements, solution architecture, stakeholder management, delivery governance, and Agile program delivery.
• 5+ years of experience integrating SFMC with Salesforce CRM and enterprise applications using APIs, data integration, and marketing automation best practices.
• 3+ years of experience driving AI/GenAI-enabled marketing capabilities, data-driven customer engagement, and omnichannel marketing strategy.
• Experience in Life Sciences/Pharma Commercial platforms (Veeva CRM) and AWS is preferred.

This role is essential to strengthen Digital Marketing team overall process and domain expertise.

• Own the delivery strategy and governance for Salesforce Marketing Cloud initiatives.
• Partner with Commercial, Marketing, CRM, Digital, Product, and IT leadership to prioritize business capabilities.
• Lead solution design for customer journeys, campaign orchestration, personalization, and omnichannel engagement.
• Provide architectural guidance across SFMC, Salesforce CRM, Veeva (preferred), and enterprise integrations.
• Drive delivery governance including release planning, testing strategy, RACI, and operational readiness.
• Oversee platform architecture, data quality, customer segmentation, and campaign analytics.
• Review solution designs involving Journey Builder, Automation Studio, Contact Builder, Email Studio, and CRM integrations.
• Drive adoption of AI capabilities including campaign optimization, intelligent segmentation, automated content recommendations, and marketing insights.
• Lead vendor governance and executive stakeholder communication.
• Establish delivery KPIs and continuously improve platform reliability and business value realization.

• Communicate effectively with internal and customer stakeholders.
• Communication approach: verbal, emails and instant messages.

• Collaborative mindset; comfortable working across delivery, product, and sales functions.
• Ability to distill complex industry concepts into digestible insights for technical and non-technical audiences.
• Self-driven, organized, and adaptive in a fast-paced environment.

• Capability to troubleshoot and resolve issues efficiently.
• Analytical mindset.

• Prior experience in working on Agile/Scrum projects with exposure to tools like Jira.
• Provides regular updates, proactive and due diligent to carry out responsibilities.
• Successfully deliver strategic digital marketing initiatives with high predictability and quality.
• Establish consistent delivery governance, release management, and quality standards across the portfolio.
• Improve stakeholder satisfaction through transparent communication and reliable execution.

AI/ML and Generative AI use cases in digital marketing.

AWS Cloud.

Salesforce Marketing Cloud Certifications.

Be part of a dynamic digital transformation team where technology, data, and AI come together to redefine customer engagement.