Executive Director, Integrated Analytics - GI Franchise

Executive Director, Integrated Analytics – GI Franchise

The Executive Director, Integrated Analytics – GI Franchise is a strategic role responsible for driving data-informed decision-making across the commercial organization. This role leads a team that delivers advanced analytics, primary market research, real-world data insights, and competitive intelligence to support in-line and pipeline assets, including CABOMETYX and zanzalintinib (pending FDA approval). This position will partner closely with Marketing, Sales, Market Access, Medical Affairs, and Leadership to translate complex data sets into actionable insights, enabling optimized brand strategy, enhanced customer engagement, and sustained competitive advantage.

Essential Duties/Responsibilities:

• Lead, develop, and mentor a team of analytics, market research, and competitive intelligence professionals, fostering a high-performance, insight-driven culture
• Serve as a trusted strategic partner to Commercial leadership, providing proactive insights that shape brand strategy and execution
• Collaborate cross-functionally to ensure alignment of analytics priorities with business objectives
• Establish and evolve analytics and insights roadmap to support both near-term performance and long-term growth for CABOMETYX and zanzalintinib (pending FDA approval).
• Scope of analytical work will span primary market research, competitive intelligence, advanced analytics and Real-World Data (EHR and Claims)
• Primary Market Research Responsibilities:
• Design and oversee a comprehensive primary market research strategy across HCPs, patients, and other stakeholders
• Ensure development and execution of robust quantitative and qualitative research programs to address key business questions
• Lead synthesis and triangulation of insights from primary research, secondary literature, and internal data sources
• Translate complex findings into clear, compelling recommendations for senior leadership
• Drive innovation in research methodologies, including identification and implementation of best-in-class vendors, tools, and techniques
• Establish and enforce market research best practices, governance, and compliance standards
• Real World Data Analysis / Leverage HER and Claims data sets for:
• Lead the generation of actionable insights through the analysis of Real-World Data (EHR, claims, and other datasets)
• Oversee analytics supporting brand performance tracking, including patient flow, treatment patterns, and market dynamics
• Drive advanced patient finding and profiling initiatives, leveraging predictive modeling and segmentation techniques
• Advanced Analytics:
• Ensure integration of multiple data sources to deliver a holistic view of business performance and opportunity
• Leverage secondary data (e.g., trade/distribution (SD/SP), syndicated Rx, etc…) to track and measure daily performance trends for zanzalintinib and Cabometyx GI franchise
• Provide data-driven recommendations to optimize marketing mix, channel effectiveness, and customer engagement
• Enable precision targeting through HCP segmentation and omnichannel orchestration strategies
• Provide data-driven recommendations to optimize marketing mix, channel effectiveness, and customer engagement
• Segmentation – leverage primary and secondary data to develop both attitudinal and behavioral segmentations
• Marketing mix – measure relative efficiencies of market mix levers and vendors
• Competitive Intelligence:
• Lead enterprise-wide competitive intelligence strategy, delivering timely and actionable insights on competitors, market trends, and emerging threats
• Oversee planning and execution of major congress intelligence (e.g., ASCO, ESMO), including pre-read development, on-site coordination, and post-conference synthesis
• Monitor and analyze competitor earnings calls, investor communications, clinical data releases, and regulatory milestones
• Develop and disseminate rapid-response alerts and executive summaries highlighting commercial implications of competitive events
• Partner with internal stakeholders and external vendors to continuously enhance CI capabilities and coverage
• Performs other duties as assigned
• Complies with all policies and standards

Supervisory…