Director, Ticket Sales

Director of Ticket Sales

Job Title: Director, Ticket Sales
Organization: Oakland Roots and Soul Sports Club
Location: Oakland, CA
Reports to: Chief Revenue Officer
Compensation: Base Salary + Performance Bonus

Oakland Roots Sports Club is a professional soccer team which competes in the USL Championship (USL-C), the largest pro soccer league in the United States. Oakland Soul Sports Club is a pre-professional soccer team competing in the USL W League. Oakland Roots and Soul are the first, Purpose-driven sports club in the United States. Our Club Purpose is ‘to harness the magic of Oakland and the power of sports as a force for social good’.

Our Club Mission is ‘to increase the health, equity and happiness of Oakland by building a sustainable pro sports club with winning teams to develop talent and a world class brand’.

Whether on the pitch, in the stands, or within the community, Oakland Roots and Soul represent our one-of-a-kind city with passion, pride and commitment to all things Oakland. Player by player. Supporter by supporter. Resident by resident. One day at a time. One game at a time. This is about Oakland first, always.

Oakland Roots Sports Club is seeking an accomplished sales executive to serve as Director, Ticket Sales and lead our ticket revenue generation department. This senior leadership position is accountable for all ticket sales revenue performance, organizational strategy, and the development of a high-performing sales organization. The Director, Ticket Sales owns the vision and execution for how the team sells season tickets, group sales, premium seating, and hospitality packages across Oakland Roots and Oakland Soul, while building and leading a team of Account Executives and Senior Account Executives who deliver exceptional results and fan experiences.

If you're a proven sales leader with a track record of building winning teams, exceeding aggressive revenue targets, and operating at an executive level in professional sports, we want to hear from you!

• Executive Leadership & Strategic Vision
  • Serve as a senior member of the business leadership team, driving organizational strategy, revenue planning, and cross-functional initiatives that impact ticket revenue, fan experience, and organizational growth
  • Own and be accountable for all ticket sales revenue performance including season tickets, group sales, premium seating, and hospitality packages
  • Own the strategic vision and execution of comprehensive ticket sales strategies, defining how the team operates, sells, and engages with customers to drive year-over-year revenue growth
  • Develop and present comprehensive sales performance reports and strategic recommendations to executive leadership, ownership, and Board of Directors
  • Manage the ticket sales department P&L, including budget development, forecasting, and expense management
  • Drive continuous improvement and innovation in sales processes, team effectiveness, and organizational performance
• Team Leadership & Organizational Development
  • Build, lead, and develop a high-performing ticket sales team including multiple Account Executives and Senior Account Executives
  • Recruit, hire, and onboard top sales talent that aligns with Oakland Roots' mission and culture
  • Establish individual and team sales quotas, activity standards, and performance expectations aligned with organizational revenue goals
  • Design and manage compensation structures, commission plans, and incentive programs that drive results and retain top performers
  • Provide strategic coaching, mentoring, and professional development through regular team meetings, one-on-ones, and training sessions that foster accountability, share best practices, and drive revenue growth
  • Conduct regular performance evaluations, manage performance improvement plans, and make personnel decisions including terminations when necessary
  • Create clear career development pathways and succession planning within the sales organization
  • Cultivate a sales culture built on excellence, integrity, innovation, and commitment to the Oakland community
• Revenue Generation & Execution
  • Set ambitious…