Personal Training Manager Crunch Fitness

Benefits:

Free uniforms

Health insurance

Paid time off

Training & development

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Employee discounts

Turn your passion for fitness into a leadership career.

Crunch Fitness is looking for a driven, energetic Personal Training Manager (PTM) who knows how to build relationships, develop people, sell with confidence, and create an incredible member experience.

This isn't a position where you sit behind a desk and manage from the sidelines.

You'll be on the floor, leading from the front—meeting members, closing new personal training clients, coaching trainers, developing your team, and building a successful Personal Training business inside your club.

If you're a successful Personal Trainer who's ready for the next step—or an experienced fitness leader looking for an opportunity to build something bigger—we want to meet you.

As the Personal Training Manager, you'll be responsible for three major areas:

Grow the Business Drive new Personal Training sales through Crunch One Kickoffs, member engagement, referrals, and outstanding follow-up.

Develop the Team Recruit, train, coach, and develop Personal Trainers while creating a culture of accountability, energy, and continuous improvement.

Deliver Results for Members Own the Personal Training client journey and make sure our members receive an exceptional experience from their first consultation through their long-term fitness journey.

Lead from the front by conducting Crunch One Kickoffs and directly generating new Personal Training clients

Coach trainers on sales, consultations, programming, client retention, and member engagement

Recruit, onboard, train, and develop a high-performing Personal Training team

Conduct regular coaching sessions, role-playing, performance reviews, and team meetings

Manage trainer schedules and resources based on business needs and performance KPIs

Drive Personal Training revenue, client acquisition, retention, and EFT growth

Ensure an outstanding first 90-day experience for every Personal Training client

Help trainers build strong books of business and successful long-term careers

Ensure Personal Trainers deliver safe, effective, results-driven programs

Maintain accurate reporting, goal tracking, client measurements, programming, and progress reviews

Utilize company systems and tools including ABC/Datatrak, Crunch U, Styku, dotFIT, and other Crunch platforms

Partner with the General Manager and club leadership to identify opportunities and execute plans for growth

Uphold Crunch standards for professionalism, punctuality, appearance, cleanliness, member service, and team culture

We're looking for someone who is competitive, coachable, accountable, and energized by helping other people succeed.

Personal Training and fitness programming knowledge

Strong sales and closing skills

Excellent communication and relationship-building ability

The confidence to coach and hold others accountable

Experience developing or motivating a team

A strong understanding of KPIs and performance management

A positive, high-energy leadership style

A passion for delivering an outstanding member experience

The ability to lead by example—not just manage from an office

Previous Personal Training management experience is great, but we're also interested in high-performing Personal Trainers who are ready to take the next step into leadership.

High School Diploma or GED required

Bachelor's Degree preferred

Current CPR/AED certification

1–2+ years of Personal Training experience preferred

Management or team leadership experience preferred

Consultative sales experience strongly preferred