Campaign Manager, Marketing ​/ Advertising ​/ PR

The Campaign Manager will own the tactical execution of omni‑channel operations and customer engagement campaigns, with a primary focus on building, launching, and optimizing journeys in Braze. This role is a mix of 60% hands‑on campaign production with 40% data‑driven insight generation.

• Build, launch, and optimize omni‑channel customer engagement campaigns using Braze (email, push, in‑app, SMS)
• Translate marketing briefs into executable workflows, segmentation logic, and personalized messaging strategies
• Partner with creative, product, and marketing teams to ensure campaigns align with brand, UX, and business goals
• Apply segment filters, exclusions, priority rules, and frequency‑cap governance to prevent unintended overlap or channel conflicts
• Conduct QA across segmentation, triggers, personalization, and channel logic to ensure accuracy and compliance with best practices
• Monitor campaign performance using Braze, Adobe Analytics, and internal dashboards to identify trends and opportunities
• Perform post‑campaign analysis to determine effectiveness, generate insights, and recommend enhancements
• Maintain documentation, operational processes, and campaign standards to drive efficiency and consistency.

• Hands‑on experience building and deploying campaigns in Braze.
• Strong understanding of omni‑channel customer engagement and lifecycle marketing.
• Ability to analyze campaign performance data and translate findings into actionable insights.
• Proficiency in managing complex workflows, segmentation, and personalization logic.
• Ability to apply segmentation controls, exclusions, and frequency‑cap rules to ensure clean audience targeting and channel prioritization.
• Strong communication and cross‑functional collaboration skills.