Regional Sales Manager, Northeast

About St. George Spirits

Founded in 1982, St. George Spirits is America’s oldest craft distillery. We are passionate about innovation and deeply committed to our craft. Our portfolio of original spirits includes a range of American single malt whiskey, as well as brandies, gins, vodkas, liqueurs, and absinthe. Our work has been recognized through a decade of James Beard Award nominations and multiple Hall of Fame honors.

St. George Spirits is proud to be a true American original. We are committed to maintaining a safe, inclusive, and compliant workplace where craftsmanship, collaboration, and accountability are core values.

Location: Northeast

Position: Full Time

Salary Range: $120,000-$130,000

St. George Spirits is seeking a driven, entrepreneurial professional to lead the development, distribution, and sales growth of our portfolio across the Northeast region. Success in this role requires strong collaboration with distributor partners, a consistent and visible market presence, and direct engagement with accounts to promote our brands and conduct educational seminars. The ideal candidate demonstrates sound judgment, works effectively both independently and cross-functionally, and approaches challenges with professionalism and strong problem‑solving skills.

We’re looking for someone who values the reputation and stability of an established supplier while thriving in a fast‑paced, ownership‑driven environment. This is an opportunity for a motivated individual who takes pride in the brands they represent and is eager to contribute to the continued growth of a dynamic company. This position reports directly to the Senior Vice President of Sales.

Territory: Massachusetts, Connecticut, Rhode Island, Upstate New York, Vermont, Maine, New Hampshire

• Expand distribution within targeted on‑and off‑premises accounts by working closely with distributor sales representatives and personally calling on accounts
• Identify new opportunities and take a proactive approach to the placement and development of our brands
• Implement creative, account‑specific brand‑building initiatives that drive sell‑through
• Conduct educational seminars and trainings for distributor sales teams and accounts to ensure strong product knowledge
• Develop and maintain professional, respectful working relationships with distributors and on‑/off‑premises accounts
• Support the Senior Vice President of Sales in managing distributor relationships, ensuring programming and pricing execution, and achieving volume targets
• Provide the Senior Vice President of Sales with innovative ideas to grow and strengthen the business
• Ensure all activities comply with federal and state laws, as well as company policies
• Maintain a high level of product knowledge to effectively communicate and educate
• Participate in regular distributor sales meetings
• Operate within established budgets

• Residency within the Boston metro area
• Willingness and ability to:
  • Work evenings as business needs require
  • Work occasional weekends
  • Travel regularly within the territory

• Strong verbal and written communication skills
• Excellent interpersonal and relationship‑building abilities
• Ability to work independently while managing priorities effectively
• Process improvement mindset with ability to implement new initiatives
• Critical thinking, problem‑solving, and adaptable decision‑making skills
• Strong time management, organizational, and budgeting capabilities
• Proficiency in Microsoft Office Suite required
• Experience with Google Workspace (G‑Suite) preferred
• Excellent cocktail knowledge
• Ability to forge strong working relationships with key players on and off premise

• Minimum 5 years distributor or spirits supplier experience required
• Experience at both distributor and supplier tiers preferred
• Demonstrated professional sales skills required

• Polished, personable, and professional presence
• Detail‑oriented with strong diligence and accountability
• Goal‑driven with strong deadline management
• Resourceful, proactive, and solution‑focused
• Service‑oriented team player
• Self‑motivated with excellent time management and follow‑through
• Food and beverage enthusiast

• Prolonged periods of standing and walking
• Ability to lift up to 30 pounds as needed

• 401(k)
• Flexible spending account
• Dental insurance
• Health insurance
• Vision insurance
• Life insurance
• Paid time off