Admissions Counselor - Mexico and Southwest US Region

Adams State University Admissions department is seeking an Admissions Counselor responsible for outreach, recruitment, and counseling of prospective students in their assigned territory of New Mexico, Western Colorado, Arizona, and California
. The role may also require additional travel to other states in the U.S. as needed, and the ideal candidate would reside in Santa Fe, NM. Key duties include representing Adams State University at college fairs, high school visits, and other outreach activities. This role will work closely with high schools in New Mexico and the Southwest region, as well as other schools in the broader region.

The Admissions Counselor will maintain communication with prospective students and families, review admissions applications, coordinate recruitment events, build relationships with high school counselors, and provide general advising on admissions, financial aid, and academics. Some travel (in‑state and out‑of‑state), along with evening and weekend work is required. The Admissions Counselor is responsible for achieving recruitment and performance metrics and goals as assigned.

• Counsel prospective students throughout the admissions process.
• Conduct interviews and presentations with prospective students and their parents to identify their needs and interests, assist in overcoming objections, and create value of an Adams State education.
• Represent Adams State University at college fairs, day/night programs, student conferences, and other outreach events.
• Organize and conduct visits, classroom presentations, and recruitment activities at high schools in the assigned territory.
• Develop and maintain relationships with key stakeholders at high schools, including counselors, to assist students with the admissions, financial aid, and housing processes.
• Communicate with prospective students and families via phone, email, digital platforms, and written communication, employing innovative methods to connect and engage students.
• Advise students on degree programs, course selection, placement test interpretation, and other academic matters.
• Collaborate with campus departments (financial aid, academic areas, housing, athletics) to support students throughout the admissions process.
• Provide financial aid counseling related to federal, state, and institutional aid, as well as private scholarships and student financial services.
• Coordinate and promote special events, such as counselor breakfasts/luncheons, application days, financial aid nights, student receptions, and campus visits.
• Assist with the planning and execution of on‑ and off‑campus recruitment activities, including Discover Day, Grizz Bizz, group visits, New Student Orientation, and other programs.
• Evaluate the effectiveness of recruitment activities and report outcomes to the Assistant Director of Admissions Recruitment.
• Participate in campus training sessions, team meetings, and professional organizations.
• Help develop social media content and marketing materials for the Admissions department.
• Ensure compliance with NCAA rules and regulations in recruitment practices.
• Use Workday to track admissions application statuses and schedule appointments with Academic Advisors.
• Meet with prospective students prior to campus tours to answer questions and present information about the university.
• Perform other duties as assigned by the supervisor to ensure the success of the department.

• Bachelor’s degree in a relevant area (e.g., business, marketing, etc.)
• One to three years of previous work experience
• Valid driver’s license with a clean driving record
• Experience in setting and achieving goals
• Strong oral and written communication skills
• Proficiency with software applications and technology such as Workday, MS Office Suites, and Google Suites
• Strong organizational skills and the ability to multitask
• Experience working with diverse, non‑traditional, and underserved student populations in a supportive manner
• Ability to treat others with respect, civility, and courtesy and to work honestly, effectively, and collegially with employees, students, and the community, including conflict management skills
• Ab…