Digital Strategy & Brand Engagement Manager - Division of Student Affairs

Overview

The Division of Student Affairs seeks a Manager of Digital Strategy & Brand Engagement to serve as a strategic business partner responsible for the marketing and communication functions across the Business and Financial Operations (BFO) units. The role reports to the Associate Vice President for Business & Financial Operations and will lead integrated marketing strategy for high‑impact units such as Housing Services, Dining Services, Facilities & Space Planning, Conference & Event Services, and Pre‑College Programs.

• Plan, implement, and execute both long‑ and short‑term marketing strategies, including campaign management, for BFO units in partnership with department heads.
• Create compelling visual and video content that captures CMU student life, ensuring compliance with university brand and accessibility standards.
• Develop, schedule, and manage social media content across platforms (e.g., Instagram) and maintain departmental websites and apps to provide accurate, user‑friendly content.
• Manage relationships with external partners such as graphic designers and printers and collaborate with internal leadership on major events and promotional campaigns.
• Establish and manage KPI metrics using analytics tools (e.g., Google Analytics, social listening) to quantify campaign effectiveness, provide actionable insights, and support revenue forecasting.
• Oversee the social media content calendar, coordinate visual asset production, and manage e‑mail communication to current and prospective residents.
• Maintain and edit website content to reflect accurate policies, rates, and deadlines; write and edit short‑form advertising copy and video scripts for campaigns.
• Coordinate and support events, including tabling and informational presentations across BFO units.
• Work closely with BFO department heads and university partners to ensure projects are delivered on time and aligned with departmental goals.

• Proficiency with e‑mail marketing platforms and website CMS.
• Strong project management and change management skills for leading cross‑functional projects.
• Strong oral and written communication skills.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5+ years of progressive professional experience in advertising, marketing, or digital communications.
• Proficiency in graphic design tools such as Adobe Creative Suite or Canva.
• Demonstrated experience managing social media platforms and using analytics metrics.
• Combination of education and relevant experience that demonstrates comparable knowledge may be considered.

• Successful pre‑employment background check.

• Ability to work occasional evenings and weekends to support special events.
• Applicants must be legally authorized to work for CMU in the United States; CMU will not sponsor or take over the sponsorship of an employment visa for this opportunity.
• Only the 12‑month OPT may be used to work at CMU; STEM OPT benefit not available.

• Comprehensive medical, prescription, dental, and vision insurance.
• Generous retirement savings program with employer contributions.
• Tuition benefits.
• Paid time off and observed holidays.
• Life and accidental death and disability insurance.
• Free Pittsburgh Regional Transit bus pass.
• Access to Family Concierge Team to help navigate childcare needs.
• Fitness center access.

Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran.

• Location:
  
  Pittsburgh, PA
• Job Function:
  Communications
• Position Type:
  Staff – Regular
• Full Time/Part Time:
  Full time
• Pay Basis:
  Salary